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Drip coffee vs K-cups. Stovetop popcorn vs microwave. More consumers are opting for experience over convenience.
BFG Communications announced that Church’s Chicken, one of the world’s largest quick-service restaurant chicken chains, has assigned BFG to serve as the company’s agency of record for digital strategy, social media and community management.
BFG Communications was awarded digital strategy, social media and community management work for Church's Chicken. BFG will manage the account out of its Atlanta office. "As we build out our social media acumen and digital strategy we are successfully breaking into this category," said Kevin Meany, President/CEO of BFG. "We're excited to partner with Church's and work together to help this highly recognized brand share its unique story and engage consumers like never before."
After winning Church’s Chicken’s national advertising account, the group bused its employees across the state line to the nearest Church’s location — at the 4100 block of Montgomery Street in Savannah — and bought lunch for all of the store’s customers early Tuesday afternoon.
CEO Kevin Meany discusses three traits great brands need.
One day before work, Shaun Martin made a moist unpleasant discovery. The Austin, Texas, software development manager had just finished a workout and hit the shower in his office to clean off before settling into work. Then the 32-year-old reached for his navy blue towel.
Men's retailer Bonobos is happy to take your money, but you won't walk out of their store with a bag full of chinos and button-down shirts. Or anything, for that matter.
IKEA is using a second-screen campaign to get in front of families when they have reunited at the end of the day and insert the brand into the conversation about mealtime.
CEO Kevin Meany wants to take the B.S. out of food marketing in his latest on MediaPost.