When we're not making news,
we're in the news.
Regardless of the fact that it is technically still summer, the heat has yet to stifle the outpouring of marketing campaigns for fall flavors, which seem to get increasingly elaborate every year. CEO Kevin Meany talks about what brands are doing, and can do differently, to stand out in the crowded fall season.
You may have had that initial spark, but retaining a client can be even more difficult than winning a new account. You need a way to periodically review the happiness of your clients and an approach to relationship building and maintenance. See CEO Kevin Meany's advice on how to retain clients and build long-lasting relationships.
Should you say good-bye to a profitable client when they want to see what else is out there? Or are there times when rising to the challenge makes sense? CEO Kevin Meany shares his opinion.
America's largest apparel retailer is embarking on a turnaround plan to recapture cool customers. CEO Kevin Meany weighs in.
CEO Kevin Meany talks to MediaPost about what a new grocery chain means for the Whole Foods brand and how it will stand alone as its own lower-priced store.
If praise propels your staff and creatives to do great work, then is it worth the time, energy, and distraction to submit to creative awards? Or should your team get over their need for validation and instead focus on creating results-oriented work? CEO Kevin Meany weighs in.
After college, Kevin Meany took a break from working on his Ph.D. in psychology, enrolled in a marketing class by chance and changed the course of his life.
Five hacks that successful creatives use to stay productive and on task.
CEO Kevin Meany weighs in on how the Chipotle brand maintains its culture as it grows and what other companies can learn from the popular fast-casual food chain.
4/20 has the potential to deliver more selling power to relevant brands far greater than some of the more contrived selling opportunities we’ve all created like National Hobby Month or National Ice Cream Month.