When we're not making news,
we're in the news.
If praise propels your staff and creatives to do great work, then is it worth the time, energy, and distraction to submit to creative awards? Or should your team get over their need for validation and instead focus on creating results-oriented work? CEO Kevin Meany weighs in.
After college, Kevin Meany took a break from working on his Ph.D. in psychology, enrolled in a marketing class by chance and changed the course of his life.
4/20 has the potential to deliver more selling power to relevant brands far greater than some of the more contrived selling opportunities we’ve all created like National Hobby Month or National Ice Cream Month.
Want some salt on those fries? CEO Kevin Meany serves some tips on rebranding to McDonald's.
Ryan Meany dishes advice to Pizza Today on how to divide and conquer restaurant dining space.
The American Marketing Association, which was founded in 1937, has tapped BFG Communications to develop a new brand positioning for the "Next AMA" as it looks to better serve its more than 30,000 members.
Drip coffee vs K-cups. Stovetop popcorn vs microwave. More consumers are opting for experience over convenience.
BFG Communications announced that Church’s Chicken, one of the world’s largest quick-service restaurant chicken chains, has assigned BFG to serve as the company’s agency of record for digital strategy, social media and community management.
BFG Communications was awarded digital strategy, social media and community management work for Church's Chicken. BFG will manage the account out of its Atlanta office. "As we build out our social media acumen and digital strategy we are successfully breaking into this category," said Kevin Meany, President/CEO of BFG. "We're excited to partner with Church's and work together to help this highly recognized brand share its unique story and engage consumers like never before."
After winning Church’s Chicken’s national advertising account, the group bused its employees across the state line to the nearest Church’s location — at the 4100 block of Montgomery Street in Savannah — and bought lunch for all of the store’s customers early Tuesday afternoon.