The BFG spin on all things digital,

social and creative – or otherwise blogworthy.

Video Cameras Take Content Marketing from Extreme to Accessible

Posted by tburns@bfgcom.com on November 20, 2014

What was once only a tool for extreme athletes has become a powerful source of content for any brand: GoPro cameras. These devices are used to show the point of view of a single subject, capturing a personal vantage point. This creates a more relatable type of story than you might find in a more professionally produced film that uses multiple angles and types of cameras or lenses.

The places these small cameras can go are as limitless as the applications for the device, but the focus is often singular and intimate. Because of this, each video has a powerful personal story. It’s an excellent way to dissolve the barrier between audience and content.

Brands are starting to utilize the cameras to portray their goods in real-life situations. By cutting from traditional angles to this fixed perspective, the audience is not simply a passive observer in these ads, but involved in what’s going on to create a stronger connection. This is accessibility on a grand scale, making the experiences relatable to anyone. It’s what makes the device so powerful.

What is most compelling to many brands is that any consumer can use these cameras; they are inexpensive, portable, and durable. Properly motivated, anyone can produce a video featuring any company’s products or services. It’s engaging, consumable content, the type of earned media that can help influence consideration.

And it’s not even just for people. With GoPro rolling out a mount for dogs, there’s a whole new species of content producers.

GoProDogs

If you would like to learn more about how content marketing can help your business, contact BFG at info@bfgcom.com.

 
 
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5 Can’t-Miss Events at Geekend 2014

Posted by Kristen Powell on November 11, 2014

In just a few short days, designers, developers, bloggers and techies descend on the Hostess City once again for the annual meeting of creative minds known as Geekend. It’s easy to get carried away in the crush of technology and conversation, so to help keep you in the know, here are the five events you really shouldn’t miss:

1. People Over Pixels: Meaningful UX — If users don’t know how to interact with your site, they can’t engage with your brand. UX designer Cliff Seal explains how a focus on user experience helps achieve business goals. Friday, Nov. 14, 11-11:45 a.m.

2. Pitch Circus — In this allegedly friendlier version of “Shark Tank,” five entrepreneurs present their ideas and answer questions as they vie for the prize of a guaranteed spot in the new Creators’ Foundry BIZlab. You’ll see a sampling of the business ideas on the horizon and can consider if any might present a unique advertising challenge. Friday, Nov. 14, 7-8:15 p.m.

3. Keynote: How to Make (Almost) Anything — Director of MIT’s Center for Bits and Atoms Professor Neil Gershenfeld will lead this session on what exactly can happen when anything is possible. As the originator of Fab Labs, Gershenfeld has a lot to share about linking the physical and digital world and the future of fabrication. Saturday, Nov. 15, 9:30-10:45 a.m.

4. Mobile App Prototyping for Designers — You’ll jump from theory to practice in just a few minutes, all in the name of engagement. UX designer Jono Young leads this session covering everything you need to know to build a mobile app — no coding required. Saturday, Nov. 15, 11 a.m.-12:30 p.m.

5. Crying, Waiting, Hoping… That’s a Terrible Marketing Strategy — Without data modeling, targeted marketing can’t achieve its full potential. Learn how leveraging offline data enhances online campaigns in this session led by Ray Owens, president of DXM Marketing Group. Saturday, Nov. 15, 2-2:45 p.m.

If you haven’t purchased them yet, tickets for Geekend are still available on a first-come, first-served basis.

 
 
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Instagram Update (and Our Shiny New Account)!

Posted by Alison Heller on October 07, 2014

Awesome news from the land of Instagram! Embedded Instagram photos will now include the image caption. 

 
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Rebecca H. drew this creepy crawly #spider for #drawlloween! #agencylife

View on Instagram

 

The update includes responsive features that will size the image according to the device you're viewing it on and also adds a Follow button to give your readers easy access to your future posts. 

Speaking of future posts, follow the BFG Instagram account for dinosaurs, drawings and other office happenings! 

 
 
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3 Ways Brands Can Use Yo

Posted by Alison Heller on October 03, 2014

Is there anything more effective at getting your attention than a notification on your mobile device? With a recent update, the Yo app has become a sort of rich notification platform that brands can creatively leverage to engage and interact with users.

1. Product Awareness
With Yo’s attachment functionality, brands could yo a link to coupons and offers. Yo your hashtag with the offer to add in brand awareness and then measure your redemption rate.

2. Research
Monster.com created a Yo campaign asking users to yo “ILOVEMYJOB,” “IHATEMYJOB” or “INEEDAJOB,” allowing them to interact with their audience and also get some great insight and statistics.

3. Consumer Engagement with Yo Service
FedEx uses Yo to alert users when a package is delivered, but this could easily be a great opportunity for brands across many industries. An ice cream brand might set up a service that will yo users when their pint is softened and spoon-ready. Or a CPG baking brand could revolutionize the kitchen timer by creating a YoCookie service to yo users 10 minutes after they slide a tray of cookies into the oven.

     

Want to see how emerging digital networks can help your business? Contact BFG.

 
 
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Facebook’s Atlas Connects Online Behaviors to Offline Sales

Posted by tburns@bfgcom.com on October 01, 2014

The brand experience is rapidly evolving and now includes a variety of devices from which consumers can be reached. With mobile devices and tablets now becoming more integrated into consumers’ purchases, advertisers want to simultaneously target across all devices.

The completely recoded Atlas by Facebook will use “real-people” analytics such as individual likes and traffic generated from the Facebook app to personalize the consumer’s experience across mobile platforms and determine when ads from one device lead to purchases on another.

Though initially an ad serving and tracking platform, Facebook will implement purchasing capabilities in the future. The system also is not predicated upon executing a Facebook campaign, but it will be able to monitor performance on Instagram using “a key group of partners that cross search, social, creative management and publishers” who will “bring people-based measurement to more channels and platforms with seamless integrations,” according to an Atlas blog post announcing the changes.

This new “people-based” approach to gleaning metrics for campaigns will keep individuals anonymous, but data will still be able to connect online and offline behaviors. Since 9 out of 10 retail purchases still happen in-store, Atlas determines which messaging was effective in driving specific sales by connecting information given to consumers to aspects of active campaigns.

Atlas’ goal is to move advertising into a post-cookie world in which people-based analytics provide more accuracy in less time, allowing campaigns to evolve as they run. With more-precise targeting, this new method of gathering data would place messaging in the right place, at the right time, more often.

If you would like to learn more about how online advertising can help your business, contact BFG at info@bfgcom.com.

 
 
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