In just a few short days, designers, developers, bloggers and techies descend on the Hostess City once again for the annual meeting of creative minds known as Geekend. It’s easy to get carried away in the crush of technology and conversation, so to help keep you in the know, here are the five events you really shouldn’t miss:
1. People Over Pixels: Meaningful UX — If users don’t know how to interact with your site, they can’t engage with your brand. UX designer Cliff Seal explains how a focus on user experience helps achieve business goals. Friday, Nov. 14, 11-11:45 a.m.
2. Pitch Circus — In this allegedly friendlier version of “Shark Tank,” five entrepreneurs present their ideas and answer questions as they vie for the prize of a guaranteed spot in the new Creators’ Foundry BIZlab. You’ll see a sampling of the business ideas on the horizon and can consider if any might present a unique advertising challenge. Friday, Nov. 14, 7-8:15 p.m.
3. Keynote: How to Make (Almost) Anything — Director of MIT’s Center for Bits and Atoms Professor Neil Gershenfeld will lead this session on what exactly can happen when anything is possible. As the originator of Fab Labs, Gershenfeld has a lot to share about linking the physical and digital world and the future of fabrication. Saturday, Nov. 15, 9:30-10:45 a.m.
4. Mobile App Prototyping for Designers — You’ll jump from theory to practice in just a few minutes, all in the name of engagement. UX designer Jono Young leads this session covering everything you need to know to build a mobile app — no coding required. Saturday, Nov. 15, 11 a.m.-12:30 p.m.
5. Crying, Waiting, Hoping… That’s a Terrible Marketing Strategy — Without data modeling, targeted marketing can’t achieve its full potential. Learn how leveraging offline data enhances online campaigns in this session led by Ray Owens, president of DXM Marketing Group. Saturday, Nov. 15, 2-2:45 p.m.
If you haven’t purchased them yet, tickets for Geekend are still available on a first-come, first-served basis.