I love the execution and idea behind this whole campaign – creatively solving a problem with humor and logic.
Help Remedies, a quirky drug company, teamed up with DKMS, the world largest bone marrow donor center, to package bandages with bone marrow registration kits. The idea makes registering, not a chore, but part of something you already do – fixing your boo boos.
Help Remedies is known for it’s simplistic packaging and bizarre videos, so this video plays a perfectly offbeat supplement to the brand’s identity and the cause. Without sounding overly preachy, the video thanks sharp objects for initiating the registration process.