The BFG Spin on all things digital,

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Thank You Sharp Objects!

Posted by Kristina DeVega on March 04, 2012

I love the execution and idea behind this whole campaign – creatively solving a problem with humor and logic.

Help Remedies, a quirky drug company, teamed up with DKMS, the world largest bone marrow donor center, to package bandages with bone marrow registration kits. The idea makes registering, not a chore, but part of something you already do – fixing your boo boos.

Help Remedies is known for it’s simplistic packaging and bizarre videos, so this video plays a perfectly offbeat supplement to the brand’s identity and the cause. Without sounding overly preachy, the video thanks sharp objects for initiating the registration process.

You can purchase these bandages on their website helpinneedhelp.com or on Fab.com.

 
 
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