As of today, Intel has nearly eight million Facebook fans. Its Twitter followers have reached over 173K. While dynamic content is at the heart of a strong social media following like this, Intel's large and highly engaged audience is thanks to more than brand and fan activity alone. Chatter is also boosted online thanks to various customizable executions that are inherently social and easily sharable.
This week Intel launched its "What About Me?" personalized infographic execution. Participants can log onto the dedicated webpage and connect with Twitter, YouTube and/or Facebook. A personalized infographic illustrating information like when they use the networks, people they communicate with and popular posts are then displayed in an easily sharable way.
Intel also created a similar experience called "Museum of Me" in 2011. Participants can connect their Facebook accounts within an app on the brand's website to view a short movie that includes text and photos pulled from the viewer's account. The custom video is also easily sharable to Facebook friends.
Executions like these are beneficial to brands for a number of reasons. Primarily, these efforts are a way to connect the brand with fans at a deeper and more meaningful level. This, in turn, promotes sharing of branded content organically on social networks. Additionally, increased website traffic is generated by housing these experiences on the brand-owned website. And finally, launching applications like these are a great way to get reputable bloggers talking, too.
Companies looking to beef up online conversations and/or drive website traffic should give fans a way to create branded content that is intriguing, customized and easily sharable. If done well, the result will leave a lasting impact.