The BFG Spin on all things digital,

social, and creative - or otherwise blogworthy.

How Effective Is Your Creative Brief?

Posted by Hal Thomas on June 29, 2010

Jasmin Cheng of Twist Image prompts us all stop and question the process we use for developing creative briefs.

  • Is that process rigid or flexible?
  • Is it strictly linear or is it more organic?
  • Is it written in collaboration or developed in silos?
  • Does it engage and inspire all teams involved: accounts, management, strategy and creative?

Do yourself a favor: don't gloss over this one. Spend a some time reading a digesting this one.

"The more you expect the client to know what they want, the less value you get to provide… When clients come to you saying they don't know what they want—that's the opportunity." - Ellen DiResta, Synaptics

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Foursquare Has a Toe in the Mainstream

Posted by Sara Swiatlowski on June 29, 2010

There has been a lot of buzz around Foursquare in the last few days. Much it speaks to the growth of Foursquare as it starts to head into a mainstream existence.

First, the Wall Street Journal posted an article that Foursquare has made a deal for funding from a Silicon Valley venture capital firm. This is a big deal for them as they were recently rumored to be in talks with both Yahoo & Facebook for a take over.

Next up, Mashable wrote about Foursquare's efforts to become more visible in the traditional market place by sending out window clings to businesses. These are to be placed in a store's front window. The goal of the effort is to remind customers to check-in on Foursquare when the arrive at a business. Whole Foods and lululemon are two of the more notable stores that will feature the clings.

The third news story of the week came from Gizmodo with talks of a Monopoly style app, to be released, that turns the Foursquare platform into a game we all love. There is no date for when/if this app will be released but it shows that developers are taking Foursquare more seriously by investing time in the platform.

Last, but certainly not least, Verizon released a new commercial that features a girl walking around the city, checking-in using her Verizon 'droid phone. Though Foursquare isn't specifically named in the commercial, it does show a shift in methodology for promoting mobile applications (and the concept that the Verizon network is everywhere). Just a few short months ago we would have been more likely to see this girl using Facebook on the go, or updating Twitter, not using Foursquare to check-in.

It will be interesting to see where Foursquare goes with this new funding. I'm happy to be along for the ride as a faithful Foursquare user.

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