Bluevend's developer, Lisa Roberts, devised and produced Pocket Shorts in 2004, commissioning a slate of new short films, which enabled filmakers to explore the new medium of the mobile phone and to consider the impact of mobile technolgy on the future of film making and distribution.
She recently spoke to We-Make-Money-Not-Art about Bluevend:
It was developed initially to solve a problem for our Pocket Shorts filmmakers who, though they made films for mobiles wanted a presense and a chance to promote their work during key film festivals.
We needed to find a solution that didn't involve showing them on big screen as that would have defeated the object of the scheme so Blink came up with Bluevend with Daniel Blackburn (from carbonbased games and Tile Toy fame). We also worked with the Designers Republic on the interface design.
We tested it first in the delegates centre at 2005 Edinburgh International Film Festival as we have a Pocket Shorts partner in Scotland. Then we went down to Brief Encounters in Bristol and then Rotterdam. It has been part funded by Nesta, University of Huddersfield and Arts Council of England and continues to evolve.
I have a lot of interest from San Francisco Film Fest and...