General Motors will no longer be sponsoring the CBS reality show, “Survivor." The automaker has been sponsoring the show since it debuted in May 2000.
Cast of "Survivor: Cook Islands," which airs in September. Photo: CBS
GM representatives say the decision doesn’t have to do with the controversy surrounding this season’s show where contestants are grouped by race and ethnicity. Instead, the decision has to do with a different advertising strategy, according to GM spokeswoman Ryndee S. Carney.
The Associated Press reports:
The company also decided that its media strategy should feature cars and trucks integrated into shows, which was difficult on "Survivor," she said. Although one episode did feature a Pontiac Aztek, the opportunities for cars and trucks on the show were few, Carney said.
"There's a limited number of possibilities as to how you can integrate a car or truck in a show (when) people spend their whole time on an island."