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GM Sponsorship of Hit Reality Show Doesn’t Survive

Posted by Sloane Kelley on August 31, 2006

General Motors will no longer be sponsoring the CBS reality show, “Survivor." The automaker has been sponsoring the show since it debuted in May 2000.

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Cast of "Survivor: Cook Islands," which airs in September. Photo: CBS

GM representatives say the decision doesn’t have to do with the controversy surrounding this season’s show where contestants are grouped by race and ethnicity. Instead, the decision has to do with a different advertising strategy, according to GM spokeswoman Ryndee S. Carney.

The Associated Press reports:

The company also decided that its media strategy should feature cars and trucks integrated into shows, which was difficult on "Survivor," she said. Although one episode did feature a Pontiac Aztek, the opportunities for cars and trucks on the show were few, Carney said.

"There's a limited number of possibilities as to how you can integrate a car or truck in a show (when) people spend their whole time on an island."

 
 
 
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Too Close For Comfort

Posted by Sloane Kelley on August 30, 2006

The NBA, NFL and NHL have relied upon it for years when it comes to close calls and, now, it’s made its way to Grand Slam tennis. The instant replay is making its official tennis debut at this year’s U.S. Open in Flushing Meadows, New York.

During the first full day of the tournament, 11 challenges were made and three calls were reversed. Although he lost the call, American player Mardy Fish was the first to make use of the technology. Fellow American Andre Agassi also took advantage of the new system in his come-from-behind victory Monday night, reversing a key point.

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Tennis player Mardy Fish (photo: AP).

According to Sports Illustrated:

The results come fast. Too fast, in fact. Tennis officials actually told the Hawk-Eye folks to slow it down a bit so the drama can build in the crowd.

So instead of posting a 3-D, computer-generated image on the stadium scoreboard in two seconds, the virtual replay appears on the scoreboard -- with "In" or "Out" -- in about eight seconds, just enough time for fans to shout their opinions.

 
 
 
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The Ultimate Ski Bum

Posted by Sloane Kelley on August 23, 2006

Some kids grow up dreaming of becoming firemen or doctors. Others can’t wait for the first snowflakes of the year, dreaming instead of some kind of future that will allow them to be outdoors all the time. Rainer Hertrich was one such kid and, as an adult, he’s found a way to spend much of his time outside. He’s become the ultimate ski bum and has recently set a record for skiing 1,000 days consecutively.

The 45-year-old has skied everyday since November 1, 2003, hitting the slopes in Colorado and Oregon. And when it’s summer in the U.S., he heads south to the Andes in South America. Having long since passed the next longest consecutive skiing streak of 365 days, he’ll be listed in the Guinness Book of World Records for his achievement. 

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Rainer Hertrich looking toward Mt. Hood (AP Photo by Don Ryan)  

The number of consecutive days he’s skied continues to grow as Hertrich isn’t planning to stop anytime soon. To support his lifestyle, he works as a snow groomer on Colorado’s Copper Mountain and on Oregon’s Mt. Hood. It also helps that the telemark skier doesn’t have a wife or children to answer to. 

Hertrich says the best thing about skiing is “the freedom, being up on the mountain and the scenery."

 
 
 
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New Yorkers Skip the Line

Posted by Scott on August 08, 2006

Mobo, short for “mobile order, is a New York based firm dedicated to improving everyday life for on-the-go New Yorkers through the innovative use of mobile technology. They recently lauched a new service that's catching on...

According to the company's web site:

Mobo allows customers to order meals on-the-go with a simple text message from a cellular phone. Just as E-Z Pass allows drivers to zip past long lines at the toll plaza, Mobo allows customers to text message ahead, completely skip long lines and cashiers, and have their food order waiting for them at a special counter the minute they arrive. Goodbye lines, hello lunch!

“By taking orders ahead of time, Mobo provides first-class service and VIP access to the city’s best and busiest lunch spots," says Noah N. Glass, Mobo Founder and CEO. “Mobo rescues the lunch hour for time-crunched customers who don’t have time or patience to wait in long lines."

The company, Mobo, was founded in 2005 by innovators in the online, technology and retailing arenas to provide a service that helps people avoid time-consuming lines and lessens the hassles of the daily grind.

There are complete menus online and you can also complete everything from a computer if you prefer.

Customers can register at Mobo for free at Gomobo.com. Mobo works with all cell-phone carriers and models and accepts all major credit cards.

 
 
 
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