photo by Aaron Arthur
I am not a “trekie.” I grew up on “Space 1999” and “Thundercats,” however I can draw the parallel to a bunch of manic, lunatic fringe designers. We are “trekies” in our way—spooky, serious and devoted to the craft of making stuff pretty. Think about 3,500 geeked-out designers in Atlanta for 3 days…
This is the “Creativity Business & Technology Conference for Graphic Designers,” and as I found, a great forum to recharge my creative batteries. HOW was able to provide design seminars, inspiration and creative advice with some of the industry leaders like: Chip Kidd, Gary Baseman, Deborah Sussman, Kit Hinrichs, Marc English and many more. These creative professionals lead the charge in how we see things, and it was a pleasure the see their creative fervor first hand.
Here is a play-by-play of my HOW experience:
ARRIVE´… check in and register. Ooh nice room. Hit the expo.
BFG has a large offering of Art Directors and we hit the expo area in “Reservoir Dogs” style. Riley and myself—in the spirit of Smirnoff—grab a quick libation and begin to work the room. Lots and lots and lots of paper vendors: Wausau, Neenah, Mohawk, Xpedex… they must have given away 50 tons of paper samples. The irony of a tattooed and pierced designer carrying around paper bags full of paper samples, wearing a beret with a “STOP...