Weezer's new video for its catchy tune "Pork and Beans" hit YouTube last week, garnering 3.5 million views even before it aired on MTV. The video features people who became known for their often embarrassing moments caught on video and sent around the world. Viral video stars from the Daft Dancers to the South Carolina contestant for Ms. Teen USA (one of my personal faves) are featured.
Wired caught up with the video director Mathew Cullen, who explained the rationale behind video.
Weezer sent us this song, and we immediately got the idea. ["Pork and Beans"] is this amazing song about being happy with who you are. That's exactly where it came from. There's never been a time like now, thanks to YouTube, where people can put themselves out there. So I embraced that concept.
I wanted the video to be a celebration of that creativity. I wanted it to be redemption for those who'd been unintentionally embarrassed by the power -- there is a sense of that for those who were shamed by it.