If you happen to be in New York City in the next several months, a trip on the Staten Island ferry could be in order. The free ferry (where you can still buy a beer) is one of the ways to view the city’s newest outdoor art display—four man-made "waterfalls" cascading into the East River.

The waterfalls are located at the Brooklyn tower of the Brooklyn Bridge, Pier 35 in Manhattan, Piers four and five in Brooklyn, and on the north end of Governors Island. Standing between 90 and 120 feet tall, the waterfalls churn 35,000 gallons of water per minute.

The art installation is the creation of Danish-Icelandic artist Olafur Eliasson. According to The Washington Post:

"I wanted to do something appropriate in scale and fitting to the city," Eliasson said at a news conference at Pier 17 yesterday. While much of Manhattan's ethos is about consuming space, he said, this project is meant to encourage reevaluating relationships with space and with nature. At his side, Mayor Michael R. Bloomberg said the falls symbolize "the energy and vitality that we have been bringing back to our waterfront."

The waterfalls will be on display until October 13th. Evenings may offer some of the best viewing as the waterfalls will be lit after sunset. In addition to the Staten Island ferry, good views can be had on the free Governors Island ferry, downtown Circle Line boat tours, Manhattan-bound B or D trains, Brooklyn-bound N or Q trains, and of course at various spots along the water.

I recently had the chance to catch up with fashion designer and trend spotter Jennifer Wannarachue. As the co-founder of Worship Worthy, a fashion blog and design studio, Wannarachue is on the cutting edge of New York City streetwear. "We concentrate a lot on downtown New York City and things...that have an indie feel," she said from her Brooklyn studio last week.

Dressed in a black one-piece romper and flat boots, Wannarachue looked comfortable on a summer day in the city. "I usually call my style casually awesome. Being a designer and designing for 10 years, in the beginning, it was really about I can afford to wear designer products. I can afford this label and that label and, now after 10 years of designing, I wear what isn't too fussy, stuff that looks good and is just really casually awesome," she said with a laugh.

The Worship Worthy site has been around since 2006 when Wannarachue saw a need for a female-centric trend spotting blog. "We just wanted to write about things that we thought were worthy of being worshipped, pretty much things we thought were cool," she said, adding that she’s always been into finding the next hot thing. Now, with an ever-growing following, Wannarachue is bringing advice and cool T-shirts and totes to the masses.

Wannarachue also offered tips for women's summer fashions, saying there are five things a New York City woman should have at the moment:

-A pair of flat walking boots or flat shoes or sandals that offer good coverage of the foot
-A pair of denim cut off shorts
...

Nike has launched a new mobile program in Europe that banks on the growing desire among consumers to customize as much as they can. With a service called PhotoiD, European customers can take a visually rich photo with a cameraphone, send it to a short code and then get a rendering of a sneaker in the photo's two main colors.

The designs will be placed on Nike's 1985 classic high-tops. Customers will be able to forward the rendering to friends, save it as wallpaper or of course buy a pair of the sneakers.

In the past, the brand has allowed people to customize shoes on their Web site but the mobile aspect of this makes it unique. According to the U.K.'s Guardian:

"Where past use of MMS in mobile marketing campaigns has typically focused on short-term, one-way interactions between brand and consumers, Nike PhotoiD opens a genuine creative dialogue between the brand and its audience," said Paolo Tubito, the director of brand connections for Nike Europe, Middle East and Africa.

Last October, Radiohead shocked record execs and fans alike when they offered a pay-what-you-wish option for a digital copy of their album In Rainbows.  While record companies sat drop-jawed, fans rushed to the site in hordes to get their copies of the highly anticipated release.

Frontman Thom Yorke is noted for saying, "I like the people at our record company, but the time is at hand when you have to ask why anyone needs one."

Gregg Gillis, the man behind the mash-up madness that is Girl Talk, heeded Yorke's words and is following Radiohead's example by releasing his fourth full-length album, Feed The Animals, for a name-your-own-price deal online.

Any price will get you a high-quality download of the entire album.  Five dollars or more will add on the options of FLAC files and a one-file seamless mix of the album.  If you shell out 10 clams or more you'll be the proud owner of all of the above along with the packaged CD once it becomes available.