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Do something small and be a part of something big. Take part in Shake the World’s great idea and see the whole world through a small window in time.

Ford is looking for a few good Millennials to promote its new subcompact, the Fiesta. Already available in Europe, the Fiesta and its 2010 U.S. launch have already been generating some buzz in the car community, but the automaker is banking on a social media approach to really getting the word out to young people. They're seeking 100 "agents" to drive the German-built Fiestas this year, perform "missions" and capture their experiences for distribution on Facebook, Flickr and YouTube.

We’re looking for an elite crop of drivers to take the wheel: people with a strong presence on the web, an ability to craft a compelling story through video, and a hunger for adventure. As a driver, you’ll receive monthly secret assignments from Ford Mission Control that will take you to places you’ve never been, to meet people you’ve never met, and to experiences you’ll never forget. And you’ll bring your friends and followers along for the ride.

It's an interesting approach and could prove to be a more cost-effective marketing tool than the traditional media the cash-strapped Big Three tends to rely upon. Where the campaign may fall short, however, is in its authenticity within social media. When consumers fall in love with a product and cross the threshold into brand advocacy, it happens organically. They spread the word out of a genuine appreciation for the brand, not because a company gave them a free ride (and the gas and insurance to go along with it). Sometimes the best approach is to support the community rather than construct one.

Ford is right on when it comes to noting the power...

The Scottish Government has a new campaign out to get Scottish kids to "Do something creative. Do science." Four agencies—The Bridge (lead creative), TenNine (posters), Civic (website), and Mediacom (outdoor and new media)—are behind the work, which aims to increase the number of kids majoring in science.

The website lets you take a little quiz to determine your science prowess, which mostly consists of asking if you’re an idiot. If you’re not an idiot, science is in your future. If you answer like me, science MAY be in your future, so maybe you should check out the science career path finder just in case. So I checked mine and discovered that pilates and fashion design are both sciences. Did you know that? Neither did I!

Poster executions push the future of fashion science further by suggesting that girls could create a leg wax that doesn’t hurt or heels that never break. A second execution suggests that boys could make a fabric that helps you run faster or a shoe that helps you kick a soccer ball more accurately. Part of the reason for using fashion and football to appeal to the kids is that the campaign is trying to change science’s "geeky image." I would have laughed about that a few weeks ago, but now that

Wired has an interesting article on the SuperSmoker electronic cigarette, a device that delivers a small dose of nicotine and tobacco-like flavoring without any real smoke and purportedly no second-hand side effects. Though it’s being promoted as a way to get around smoking bans, particularly on planes, let’s put the practical use of the product aside for a moment and check out the amusing British promotional video.

My favorite part is where the fake news headline fades into women in shiny, skin-tight costumes who demonstrate the product by dancing with it. Or maybe it’s the poorly-drawn smoking stick-figure logo. Or maybe it's when they throw the cigs into a tiny coffin at the beginning. Whatever it is, there’s something glorious about low budget promos, like the one for Gamucci, another e-cig available in the U.K., whose video contains delightfully unnecessary CGI. Unfortunately, our own U.S. brands, NJOY electronic cigarettes, ePuffer and Crown7, don’t even have promotional videos of which to speak. C’mon guys! Can we at least muster up a flyer with a starburst or two?

Ahhhh, there’s nothing like starting your morning off with a little Jamaican pot…of coffee.

Bob Marley continues to live on through his music, style and message and now, coffee.

Led by the reggae singer’s daughter, Cedella, the Marley clan plans to bring consumers a new line of organic coffees and foods inspired by their family’s Caribbean-island home of Jamaica.

The line is set to begin with Marley Coffee, a variety of single origin and blended coffees from a handful of the “top growing regions in the world.”

Appropriately named after some of Bob’s most popular songs—including “One Love,” “Simmer Down” and “Jammin’ Java”—the family’s dive into the coffee business has evolved as an extension of the late singer’s unfulfilled dream to one day return to farming.

Today, with a portion of coffee beans grown by Marley’s son, Rohan, near the Marleys’ estate in Jamaica’s Blue Mountains, their father’s dream is being honored by this new venture.

The coffees, which are not yet available in market, are to be followed by line of foods—all under the Marley umbrella. A recent deal with Hilco Consumer Capital—set to manage the Bob Marley brand portfolio—will help make that happen, according to a report by AOL Food.

“We...