These days, if you're a musician, you've likely wrestled with the question of how to get your music out to the masses and how much (or whether) to charge for it. Enter the iPhone. Bands like Nine Inch Nails have already been using the device to their advantage with cool apps like their version of Tap Tap Revenge and their NIN Access app.
Of course, that's Nine Inch Nails. For bands without much of an iPhone app budget or if they aren't so tech savvy, Mobile Roadie has come along with an inexpensive, customizable app for bands. For a fee, bands go through an automated process to upload content like photos, video, music and an upcoming show list. The backend CMS allows bands not only to manage content but also to manage fan comments. Setting up the app takes roughly a week, depending on how long Apple takes to approve the app.
So far, it looks like a few dozen bands, including Black Lips, have jumped on the Mobile Roadie bandwagon with an iPhone app. Time will tell how many other bands will use the iPhone platform and whether brands may jump in there as sponsors.