Last week's debut of indie film Rage is one for the record books. Rage became the first full length movie to premiere exclusively over mobile devices. To keep it mobile-friendly, the film was released in seven parts last week for iPhone and iPod Touch through a partnership with Babelgum.
The unique release strategy is more than just a novelty as Read Write Web reports:
According to filmmaker [Sally] Potter, this experimental distribution for her new movie is actually an attempt to fight the digital piracy problem faced by the movie industry today. And yes, she's doing it by by offering up her film for free...albeit in a way that ensures the film can only be viewed, not recorded.
It's also clear that Potter had mobile in mind when the murder mystery was filmed. Its tight shots of interviewees almost look like they were captured on a mobile phone.
Following the mobile release of the film, which stars Steve Buscemi, John Leguizamo and Dianne Wiest, a DVD also became available. It's another interesting twist in the film's release calendar. DVD releases typically don't happen until many months after a movie premieres.