Every now and then it actually happens: a useful new product comes together with well executed online and offline marketing efforts to create a perfect storm of promotion. The I.D. Case from Case-mate does just that. Here's what's so great about it:
It goes without saying that the I.D. Case from Case-mate is ultra-slim, adding minimal bulk to your iPhone (added bulk is why I have resisted an iPhone case for so long). But the really ingenious feature is the slot on the back, which will hold 2 credit card sized items. This could be your debit card and your I.D., business cards, cash, etc., making it perfect for any number of scenarios where you might opt to go sans wallet/purse. Check out this video of the product designers (Alex is a Savannah College of Art & Design alum) talking about how they arrived at the final prototype.
The second element of this success story is the promotion, both online and offline. Case-mate did a really good job of identifying a target audience for promoting the initial roll-out of the I.D. Case. The product holds immediate appeal to people who wish to carry as few items as possible when they go out. (Ladies, the little black dress rarely has pockets, does it?) There's even a funny little website called The Complicators which profiles nefarious characters from the bar scene. Check out this footage of the brand's field agents assuming the role of the Decomplicators as they give away free samples of the I.D. Case at the...