Anytime you interact with your clients, you have the opportunity to make a statement about who you are and what it is that you do. Even the most mundane messages, such as "We've Moved" or "We've Changed Our Name (Again)", provide the opportunity to enhance your brand's image.Case in Point
When SapientNitro recently relocated to a new office across town, they could have just as easily sent out the announcement via email or direct mail or by having each of their account managers call on their clients. Instead, they made the following video, and in doing so communicated more about who they are as an agency than an agency capabilities deck ever could. Bravo!