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Archives for 07

What a 70 Billion Pixel Picture Looks Like

Posted by Alex Trevisan on July 30, 2010

gigaphoto2.jpg

Imagine the biggest photo you have ever taken. Now multiply that size by 1000. Now square that. You still won't come close to the the world's largest photograph, clocking in at 70 gigapixels (70 billion pixels).  That is more zeros than on the scoreboard of a Pirates game (sorry Pittsburgh fans, I'll stop now).  This photo is truly a masterful work of art, ingenuity, and savvy engineering.

The record breaking panorama was taken by 360world, a group of brilliant designers, engineers, photographers, film editors, and camera men located in Hungary. These guys specialize in various photographic efforts and put forth some very progressive work. In order to take their 70 gigapixel shot, the team set up shop on an observation tower named Janos-hegyi, the tallest point in Budapest. Two Sony A900 cameras with 400mm lenses were mounted on robotic arms stationed on the top of the tower. These arms rotated for days while simultaneously hitting the shutter buttons. The Budapest panorama nearly doubles the size of the previous world record picture which was taken in Dubai and contained 45 gigapixels.

The exquisite detail of the photograph is incredible. At certain angles you can actually zoom far enough in to see people inside the windows of buildings. You can view the photo on the 70 gigapixel website. I would load it on here, but with a whopping 200 GB file made up of 20,000 compressed...

 
 
 
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Social Media Metrics on The Jersey Shore Premiere

Posted by BFGi on July 30, 2010

RowFeeder Infographic

Everyone knows that the BFG crew loves the Jersey Shore; we write about their social media and marketing efforts all the time. And we’re not alone. Paul Morse over at Row Feeder decided to follow the social media impact of the Jersey Shore season two premiere and created this lovely infographic (above).

I just love metrics, don’t you? Particularly in graph format. This one includes a swanky looking chart with the number of tweets and Facebook posts every 15 minutes. The Twitter spike on the east coast when the show premiered is insane at around 16,000 posts every 15 minutes. It’s also interesting to see how different the Twitter response is from the Facebook response, and how the spike when the show started on the west coast is so much smaller. The national audience map (the one at the bottom that sort of looks like a virus outbreak chart from the CDC) also shows the impressive east coast following of the show, noting that around 21 percent of all posts about Jersey Shore came from New York or New Jersey. I’m sure the average follower score was somewhat skewed from all the celebrities posting, but the almost two posts per person shows how engaged many viewers were. All in all, I’d say the social media marketers over at MTV deserve a self-congratulatory fist-pump.

 
 
 
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Chopin Gets A Technology Boost

Posted by Sloane Kelley on July 29, 2010

Set aside notions of boring museums and endless guided tours. Museums are going beyond all that and creating experiences that can get even a jaded Millennial excited. During a recent trip to Warsaw, Poland, I experienced one such museum that's getting it right in a tech-driven world.

Welcome to the Chopin Museum 2.0.

Before heading inside the museum's impressive 17th century facade, I spent some time walking in the courtyard, where I discovered the first of many interactive components of the museum: an interactive bench. The bench played various Chopin tunes while a QR code enticed me to dig for deeper content.

Upon entering, visitors are handed an RFID enabled card that can be swiped throughout the museum to interact with special content and music. In the midst of personal letters, furniture, pianos and other objects, a slew of touchscreens reveal personalized audio and video content that help bring Chopin and his music to life.

One of the architects of the space, Mara Servetto, told Wallpaper about the design.

"We wanted to incorporate the best technology could offer with an experience that is very human," explains Servetto. "To this end, all the sounds, smells and interactive technologies have been integrated together."

It makes for a full sensory experience that eventually leads to a dark, silent chamber dedicated to the end of Chopin's life. It includes paintings of Chopin on his death bed, his death mask and also a lock of hair. It's that's too macabre for you, not to worry, there's much music to...

 
 
 
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Humongo Nation Visits Savannah and BFG

Posted by Alex Trevisan on July 29, 2010

Humongo Nation is an east coast tour brought to you by Humongo Agency.  The Humongo team, traveling in a decked out Ford Flex, began in Maine and will end in Miami as part of their rolling social media phenomenon. Along the way, Humongo has been meeting with some of the smartest and most innovative creatives that this side of the country has to offer. Yesterday, Humongo Nation made a tour stop in Savannah, making the rounds to visit SCAD and Paula Deen. They also met with BFG's own Sloane Kelley discussing the beauty and benefits of a small agency while also diving into the interactive conference adventure known as Geekend. See it for yourself below!

Humongo Nation Savannah from Humongo Nation on Vimeo.

 
 
 
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Apple Not the First External Trackpad Adopter

Posted by Alex Trevisan on July 28, 2010

What was once thought to be merely rumor was confirmed yesterday as Apple introduced its Magic Trackpad to the world. If you are hearing this for the first time you likely did not access the internet yesterday, as it was plastered over every tech news source imaginable (slow day in tech). This is all fine and dandy, so I won't bore you with the details. Simply put, the Magic Trackpad connects to your Mac desktop via Bluetooth allowing you to experience the goodness of the three finger click, the swipe, and the two finger scroll, all while viewing your beautiful iMac display.

What struck a wrong chord with me was Apple's description of its product. On the Apple website, the company claims that the Magic Trackpad is "the first Multi-Touch trackpad designed to work with your Mac desktop computer". Let's ponder this for a second...ok, enough pondering. If Apple made such a claim it must be true right, I mean come on, they are Apple. Well not so fast Hasty McHasterson. It would appear that a bit of back knowledge tells a different story.

Wacom, a global company well known amongst creative professionals, has for years been in the business of producing external "tablets" for PCs and Macs. These tablets connect to your computer via a USB port and act in place of a mouse, mirroring your movements from the tablet to the screen. Wacom is most famous for their tablets which utilize a stylus, allowing for a much more natural experience...

 
 
 
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