The BFG Spin on all things digital,

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Archives for 10

Facebook: Not Just For Youngsters

Posted by Sara Swiatlowski on October 29, 2010

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On Monday I boarded a plane and once everyone was finished boarding we were told that we were facing a 20-30 minute long ground delay due to the weather.  At first I was very annoyed. I was now sitting in the middle seat, next to a teenage boy taking up too much space (and falling asleep on me!). Couple that with being behind a crying baby with parents who were filming her rather than trying to comfort or quiet her. The final straw, just to set the scene, was of course poor AC on a hot day.

In order to make the most of an unfortunate situation I did what I do best, spying on my fellow passengers. There were the annoying guys in row 23, the mom and son in row 19, and an adorable set of grandmothers behind me. It was these two women that caught most of my attention. After their brief conversation about why they were in Savannah and all the things they love about the city one of the women pulled out her iPhone. She did this to show the other woman pictures of her seven grandchildren. To further the use of technology she then explained how she uses Facebook to keep up to date with what is happening in their lives. They are spread out all over the country and she only gets to see them in person one or two times per year. Her row-mate then went on to say that she's not sure she would be able to work an iPhone, which was met...

 
 
 
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Get Your Geek On iPhone Style

Posted by Sloane Kelley on October 22, 2010

I'm sure you've heard by now that Geekend is almost here! In a matter of a few short weeks, hundreds of geeks will take over downtown Savannah for the second installation of this interactive conference.

To help you keep track of all of the amazing sessions, keynotes and afterparties, we are proud to announce the release of the official Geekend 2010 iPhone application. Grab it now from iTunes and make sure you're up to speed on all things Geekend even while you're on the go.

The application was created by the BFG Interactive team and one of Geekend's longstanding partners and sponsors, Sudjam. On behalf of Geekend, a big thanks goes out to the development team for their hard work on pulling this application together.

If you're interested in learning more about all of the gritty details on building the app, be sure to check out Sudjam's VP of Engineering Craig Johnston as he leads a session on the Saturday of Geekend: Mobile Application Development For The Web Developer.

We have lots more in the works to enhance your experience at Geekend, such as the Mail Chimp Blogger Lounge, lunches by some of the area's top spots (complimentary with your Geekend badge), and of course a slew of afterparties. Stay tuned to the Geekend website (or to your new Geekend iPhone app) for all the latest news.

 
 
 
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Don’t Make An Offer You Can’t Keep

Posted by Sara Swiatlowski on October 20, 2010

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Conan O'Brien's fans are no strangers to Twitter. They rallied around him using #TeamCoco, as their hashtag of choice, after the whole Tonight Show debacle. He's also been a trending topic on more than one occasion and made some use of the space for self promotion. This is why I'm surprised by the potential failure of his new show's Twitter campaign which, at first glance, promises that the Twittersphere will get to select his first guest.

The campaign is simple, select from a dozen guest options and then tweet your vote using #ConansFirstGuest. The person who receives the most votes would, in theory, become the first guest of the new show. The options range from The Pope to Justin Bieber with Jack Nicholson currently the vote leader. Sure this promotion is getting some buzz for Conan, but the problem is that there is no guarantee that the person chosen by the public would even agree to be on the show. I mean, what are the odds of The Pope or The Sultan of Brunei agreeing to make an appearance? As much as we all might like to see The Pope 'hat' on network television, something tells me that it would never happen; call it a hunch.

Thanks to Conan, I think we should make a new social media rule, though it really is already a life rule applied to the digital space. Don't...

 
 
 
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MLB Postseason 2010 TagOramic

Posted by Alex Trevisan on October 19, 2010


Major League Baseball is taking to social media this postseason with their TagOramic campaign. Going to the TagOramic site, you are able to click on select past MLB games this postseason. From there, you can scroll throughout every inch of the stadium and zoom in to find the seats where you were sitting for that game. After finding yourself, you can tag you and your friends on Facebook, making everyone else even more jealous that you were at the game.

Each of the panoramas were constructed from hundreds of individual photographs taken over a 30 minute span and stitched together. Post-processing of the photos takes about six hours, allowing fans to view the stadium shots the morning after the game. The result is an amazing display of America's pastime.

With 40,000 to 50,000 fans in attendance depending on the game, these pictures could easily prove to have the most people tagged in a single Facebook picture ever. TagOramic is an excellent use of social media to compliment an already memorable experience. The campaign provides fans with a cool souvenir, and also lets the MLB brand live on the fan's Facebook page for as long as the picture remains tagged. Everybody wins, well, not really the Red Sox. Maybe next year.

 
 
 
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Why Do I Want People To Know Where I Am?

Posted by Sara Swiatlowski on October 15, 2010

I would venture to guess that you know fewer people without a Facebook profile then you know who use foursquare or SCVNGR (or Gowalla, which I've never used so I have no opinion on it). However, with the introduction of Facebook Places, location-based social networking was unleashed on the masses. It is because of this that I've seen an increase among my Facebook friends questioning why they would want someone to know where they are all the time. It is a valid question for someone who isn't hyper connected and I'd like to take a minute to explain the value in smartly using a location-based service.

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At this point, foursquare could practically be called the grandfather of location-based social networking for those of us that have a mobile device to use the app. Several months ago CNN had a great article with founder Dennis Crowley explaining why he created the service. The main take away for me was this:

"Dennis Crowley was jogging across a New York bridge when he spotted something exciting: a cartoon mushroom, spray-painted on the sidewalk.

It looked like something out of Nintendo's "Super Mario Bros.," which Crowley grew up playing. He stomped on the mushroom...

 
 
 
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