The BFG Spin on all things digital,
social, and creative - or otherwise blogworthy
The Geekend conference is fast approaching and the team is in full on outreach mode. But not just any typical sort of outreach. BFG and Geekend filmed a series of 27 personalized video invitations for bloggers and digital influencers.
Each video has a little Savannah flair like this one:
The complete group of videos can be found on Vimeo. They were shared last week along with a Tweet (or email in the case of Seth Godin).
And be sure to check out the outtakes clip as well.
On Friday, the BFGi Content crew had the opportunity to attend the Social Media Masters conference in Atlanta. Speakers discussed topics across the board, from Brand Resilience & Risk Management to a Master Class on Corporate Blogging. The presentation I was looking most forward to was the least sexy, but something every agency and brand finds challenging: Making Sense of Measurement. (This will not be a math lesson, I promise.)
We all understand the vocabulary: Uniques, Followers, Likes, engagement, click-thru's, quantitative/qualitative results, and the list goes on. But when it comes to reporting and setting benchmarks, what do all of these terms actually mean? Why are they important? How do they factor in relation to our overall goals and job to be done?
These were a few of the questions answered during Candace Kemp McCafferty's final presentation of the day at #SMM2011. Candace began the presentation by explaining the importance of tailoring measurements to your business objectives. If the goal is to simply increase awareness, quantitative results will be your bread and butter. (Followers, mentions, etc.)
Below is a list of business objectives and the relevant measurements/analytics to include: (not limited to)
1) Increase Business Awareness
2) Enhance Customer Experience
They all damaged the integrity of their brands, intentionally or not, with actions that could have been prevented – or at least planned for.
Jonathan Copulsky of Deloitte presented his panel called Brand Resilience: Managing Risk and Recovery in a High Speed World at Social Media Masters in Atlanta on Friday to help spread the awareness of brand resilience. “If you’re not thinking about this, you’re fooling yourself. Not having a brand defense is as silly as not having a smoke detector in your home.”
Copulsky cited the free and exponentially frequent passing of information on all media forms as one of the major reasons for having a plan in advance. There’s nothing the media loves more than a juicy bite of brand mishap – it reveals the all too hidden underbelly of the beast that is supposed to have an impenetrable shell.
“Some of the worst cases of...
Social Times recently posted this great infographic that compares the average iPhone user to the average Android phone user. In addition to the expected demographic breakdowns, there are loads of interesting behavioral insights into things like personality (leaders vs. followers), life experiences, media usage (movies, TV shows, cable networks), preferences in food and drink, and taste in art and fashion.
There's a lot of information here that could be useful in creating target audience profiles, so make sure you bookmark this one for future reference.
Click here for the full size image.