This ad for Costa Del Mar sunglasses isn't exactly new, but it's new to me. I ran across it over the Thanksgiving holidays in my new favorite magazine, Garden & Gun. (I'm from the South; that's my excuse.)
Created by McGarrah Jessee, the ad is a nice departure from what we would expect here: a lifestyle shot of smiling people wearing Costa Del Mar sunglasses as they reel in a big fish. Instead, we have a series of impressive sculptures made from Costa Del Mar sunglasses that drive home the point that the brand is the lifestyle. Check out this video showing how the sculptures were created.
Well done. File this one under Things I Wish I'd Thought Of First.