During PSFK’s production of their recent report “The Future of Gaming,” they noticed an interesting trend – One-Upmanship. The most inherent of all human qualities, the desire to be better than another, the fuel for the fire of passion – is it not something that we all experience at one point or another?
Harnessing this power is often a difficult feat, but playing off of the Internet’s notorious reputation of anonymity, the folks at Digg noticed and wisely put one-upmanship to good use. Sites like Wikipedia use anonymous updaters to keep their content flowing, but where Wikipedia is more like an Encyclopedia, Digg is closer to a scrolling news feed at the bottom of your screen – their content needs to be streamlined, with no room for error.
By implementing a game-like rewards system, top contributors receive points and badges based on their submissions that are filtered through Digg’s content algorithm, which measures posts based on views and user shares on social networks. The bigger the reach, the better the recognition.