When it comes to margaritas, I'm pretty picky. As in, don't-come-near-me-with-your-recipe picky. But, after viewing this video from Euro RSCG Chicago for Sauza Tequila, I might be willing to let go of the reigns for one hot (and I do mean hot) second.

Helllooooo, Mr. Fireman.

Alright, back to business. When it comes to tequila-loving women around the world, a few things can be assumed:

1. A love of hot men in uniform.

2. Kittens. Kittens make everything better.

3. A reason to party.

And what better reason than this highly shareable video enticing girls to get together and try the recipe.

While Club Content has been climbing through people's windows and snatching any and all emails containing the word "viral" up, it's obvious this video tutorial was meant to be... shared. You thought I was going to say viral, didn't you? We strive to communicate to our clients that content isn't created to be viral; it is created to be shared. And what gets shared? Great, not good, great content. There's a very easy way to determine what separates good from great content, and that way is through the kind of response generated. Does it excite you? Does it serve you any function? What would you gain from sharing it with friends? In this diagram from David Carr, you can easily see what path your content needs to follow to create the impression and response desired.

Google is promoting a stronger community and higher quality content on YouTube by creating a marketing ambassador program. 

Here's how it works. Small businesses with a range of products/services and objectives are selected by Google to become "YouTube Marketing Ambassadors". Selected reps attend a two-day summit where top executives discuss the tools that can help small businesses leverage online marketing even more effectively. Ambassadors are rewarded with a badge on their YouTube channel and retail storefront, and are featured on the YouTube homepage. They must then share the love by mentoring a non-profit group of their

Providing increased information on a product or service, leveraging brand-affiliated representatives and tools when it makes sense and incentivizing the sharing of knowledge are great ways to increase usage and loyalty. Whether in-person or online, offering helpful advice lets your users achieve improved results that can positively affect the quality of your brand.

Coca-Cola recently unveiled Content 2020, their plan for "how the Coca-Cola Company will evolve its approach to the creative agenda on its key brands." There's a lot to digest in these two videos, but they're certain to make you think. Plus, the live sketch presentation approach is both well done and fun to watch.

[Disclosure: The Coca-Cola Company is a BFG client.]

Here's a fun concept from the Mexico-based Internet provider, Terra. The goal of the project is to encourage dog owners to do their civic duty (get it, duty?) by picking up after their dogs, thereby making the park a better place for everyone. To facillitate this, every time someone places a bag of dog poo into a specially marked container several free minutes of public wifi are added to a queue based on the weight of the poo.

As a result, the park is cleaner and people are free to go back to basking in the glow of their tiny handheld screens as they zombie-walk poo-free through the great outdoors. I just love a happy ending.

As QR Codes continue to be a topic of debate, a creative at the Leo Burnett ad agency in Madrid went ahead and got one tattooed on his arm. This QR Code tattoo is fully functional and can be programmed to show various content from video to photo. With this tattoo, a new opportunity for advertising was born. Reminiscent of the barcode tattoo singer Pink wears on the back of her neck, this tattoo has an additional interactive layer to it.

Before April 29th, anyone can bid on eBay for a month's worth of ad space on Fred's arm. What's the ROI for the winning advertiser? "A high level of visibility for your brand." It will be interesting to see how interactively branding humans could play out for advertisers in the future. The new conversation starter could shift from “What’s up?” to “What’s your content?”. 

What are some other examples of clever human branding you have seen by advertisers?