Today on WSAV Tech Tuesday, we talk about Facebook Camera, a standalone mobile app launched by Facebook last week for iOS and Android. Some people have called this nothing more than an Instagram clone, and there certainly are some Instagram-like features, for example: 15 different photo filters than you can apply to your pictures. But a number of sources have suggested that this app was in the works long before Facebook bought Instagram.How does the app work?
In short, Facebook Camera is like your Facebook Newsfeed minus everything except the pictures your friends have recently posted to Facebook. Beyond that, the app works much like any other photo app: snap a picture, apply a filter, and upload it to Facebook.Does this app make sense for Facebook?
I thinks so. The Facebook experience has become much like the experience you have with a giant shopping mall, except that instead of having hundreds of stores to choose from, you have hundreds of activities to choose from. Trying to take it all in at once can be a little overwhelming, especially if you are in a hurry. And most of the time when you go to the mall, you don't go for the all day shopping trip; you typically go to one or two or three stores with a specific purpose in mind.
By creating standalone apps like the Facebook Camera app and the Facebook Messaging app, Facebook is giving users apps that are better suited to the activities they are most likely to perform on their mobile phones. It's...