The BFG Spin on all things digital,

social, and creative - or otherwise blogworthy.

Can’t Afford $1M for Pinterest Ads? Invest in Your Content.

Posted by Bfgcom on March 25, 2014

 

Connecting with consumers on Pinterest has been a goal of businesses and agencies since a report claimed that users of the social platform were spending twice as much as those of the next closest platform.

When Pinterest revealed its intention to offer advertising, it seemed like an easy solution. But it won’t be cheap, with early reports claiming Pinterest will want a commitment of at least $1 million from any potential advertisers.

The ad model is one that Pinterest began testing last year with select partners, but results of those early ads have not yet been made public. The rumored model would seek a CPM of between $30 and $40, much steeper the average CPM of rivals Facebook ($0.59) and Twitter ($3.50).

This steep price tag will limit the brands that can afford to advertise on Pinterest, and is likely intended to help ensure those advertisers fall into the “premium” category. So what do you do if you were banking on Pinterest ads to help your business, but you don’t have that sort of cash? Keep the focus on the content.

Your content is still what you want people to pin, and good content on your website will always drive Pinterest traffic back to you. Invest in improving that content (especially “pinnable” photography) to get a boost in your organic traffic from Pinterest.

Another key component is to always give visitors a pathway to a sale. The fewer steps you have between your pin and the purchase point, the better. If your site isn’t equipped to handle sales, let people know where they can find your products.

If you need help with Pinterest strategy, content or advertising, or you’re just looking to get your brand message in front of the right people, contact BFG at info@bfgcom.com.

 
 
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iPhone App Helps You Dine and Dash Legitimately

Posted by Hal Thomas on November 26, 2013

WSAV: News, Weather, and Sports for Savannah, GA

A new iPhone app called Dash is putting a positive spin on this old, negative phrase by trying to make paying your tab faster and easier.

We've all had the experience of dining at a busy restaurant, and when it comes time to pay the bill we can't seem to find our server. And depending on how big of a hurry we're in, it can ruin an otherwise great meal. Dash wants to change this by letting you decide when it's time to pay the bill and leave.

Dash works simply enough. Whenever you dine at a restaurant that accepts Dash payments, you tell your server at the beginning of the meal that you'll be paying with dash. Your phone with pair with software right there in the restaurant, and when you're ready to leave you just pay your bill with your phone.

Currently, Dash is being used in a limited trial in about two dozen restaurants in New York City, so I haven't seen a lot of documentation about how it actually works. My guess is that there is some sort of pre-authorization when you indicate that you'll be paying with Dash, which would protect restaurant owners. If you are a restaurant owner and want to know more about Dash, check out their website.

 
 
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Coin Offers One Card to Rule Them All

Posted by Hal Thomas on November 19, 2013

WSAV: News, Weather, and Sports for Savannah, GA

Coin is a tiny, credit card size device that will store information on up to eight of your credit, debit or gift cards.

How does Coin work?

The front of the card features a tiny display that you use to select your method of payment. The back of the card has a magnetic strip that merchants can swipe just like a regular credit card, so in theory you can use Coin anywhere you can use a standard credit or debit card.

How do you get your information into Coin?

Coin comes with a card swipe that plugs into your smartphone. Using the companion smartphone app, swipe your card and the necessary information will be entered.

Potential problems with Coin

Initially, I was impressed by Coin. My first thought was I want one. But after some giving it some thought, I realized Coin has a few potential problems.

  1. Price. Coin can lighten your wallet in more ways than one. While you can preorder Coin for only $50, it will retail for $100. That's an awful lot to pay just to carry around a few less cards.
  2. Limited shelf life. Electronic wallet technology will probably be a part of most major smartphones within the next couple of years, and once that happens Coin’s technology is obsolete.
  3. Merchant support. I’m a little concerned that merchants might not accept Coin. Sure merchants can swipe Coin as they would a traditional card, but it has no signature, no familiar, trusted logo, and no numbers on it—all the things cashiers usually look for when you pay with a card. As a result, it’s possible that some merchants may refuse to even swipe Coin.

To buy or not to buy?

I'd say it's a coin flip. Early adopters and technophiles probably won't blink at the price tag; the cool factor will be reason enough for them to purchase. Personally, I'm going to watch and wait. I'm holding out for the day when I can pay for everything with my iPhone.

 
 
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Amazon and USPS Partner for Sunday Deliveries

Posted by Hal Thomas on November 12, 2013

WSAV: News, Weather, and Sports for Savannah, GA

Yesterday, Amazon announced a new partnership with the United States Postal Service that will bring the option for Sunday delivery to the New York and Los Angeles metro areas starting later this month. Plans are to expand the service to several other major cities next year. Sunday delivery will be an option for all Amazon customers in markets where it becomes available, not just Amazon Prime members.

This has the potential to be a good thing for the USPS, which has been operating at net loss for several years now. Because of email, people send a lot less physical mail than they did even ten years ago, so it only makes sense that if the USPS is going to survive, it’s going to need to evolve. Focusing more on logistics and the shipping of packages is probably a step in the right direction.

 
 
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How to Conserve Battery Life with iOS 7

Posted by Hal Thomas on November 05, 2013

Apple's iOS 7 was released nearly six weeks ago to much fanfare, but a number of people have since complained of reduced battery life. Luckily, you can do something about it.

When I was a kid, my parents used to always tell me to turn off the lights, TV, radio, etc. whenever I left the room so that we didn't waste energy. Basically, we want to apply the same principle to our iPhone/iPad settings.

Tip #1: Turn off Background App Refresh.

This feature allows apps to refresh their content even when you're not using them. It's a nice idea, but having a lot of apps running in the background can put a drain on your battery. You can make this adjustment in your iPhone's general settings under background app refresh.

Tip #2: Turn off Location Services for apps that don't really need them.

It makes sense to have GPS turned on for apps like Weather, Yelp!, and Google maps, but probably not for all of your apps. That won't, however, stop most apps from asking you to enable location services. Examine your settings for Location Services and disable them on any app that doesn't really need them. You can find the options for Location Services under Privacy in your settings menu.

Tip #3: Stop searching for Wi-Fi.

Free Wi-Fi is a great thing, but it's still not easy to come by. As result, there's no point in having your phone constantly searching for a Wi-Fi signal when there isn't likely to be a free option. Plus, it just drains battery life. There's an option under your Wi-Fi settings called Ask to Join Networks. Turn off this feature and your phone won't be constantly searching for a Wi-Fi signal, and you will still have the option to join a Wi-Fi network manually.

 
 
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