I'm always intrigued with different uses for technology outside of their traditional intended application. The latest cool offering comes from interactive collective YesYesNo.  This art studio strives to add engaging and artistic attributes to several forms of interactive media.

For their latest project they teamed up with Nike+ to complete their Nike Free Run+ 2 City Pack series. YesYesNo created software that tracked data using Nike+ from several runners. These runs were then displayed visually based on the runner's metrics including speed, acceleration, consistency, and style. After completing each run, the runner was able to get on the computer to add their choice of color and styles.

YesYesNo held a workshop for this event at Nike headquarters and participants got to keep a high-res printout of their run.

The resulting prints, while nothing reminiscent of van Gogh, are pretty cool and would be worthy of hanging up somewhere.

I'd love to try out my talents with YesYesNo's system just to see what out of shape looks like visually.

European automobile maker, Renault, used RFID cards to make the AutoRAI Trade Show in Amsterdam a little more interactive. This is probably the first application that I've seen where an RFID card is linked to a person's Facebook profile so that they could instantly 'Like' a car with the simple swipe of the card.

The process looks pretty simple in the video. People who attended the show were given a free RFID equipped card. While the attendees perused Renault's line of vehicles they could swipe the card at the special kiosk to post information about the car to Facebook account and with their friends.

This goes beyond using a QR code to drive someone to a Facebook page. The kiosk provides the attendee with information about the car and they don't have to do anything beyond a card swipe to link it on Facebook. On the other hand with QR the person would still have click to 'Like' the brand but that still doesn't share much with their friends.

Bringing the offline experience online is something that most brands are struggling with. I applaud Renault for their innovative use of RFID.