Seasons change, people come and go, but I always know I can count on Red Bull to push the boundaries of what is possible in the air, on the ground, and certainly online.

Red Bull is one of my favorite brands for their innovation and ability to diversify horizontally into various markets while maintaining great form. Past cool projects from them include their augmented reality racing and their street art site.

My latest fascination is a website for Red Bull's "The Art of Flight" movie. This film documents various snowboarders as they take on some of the world's most hardcore mountains. There is also a Roman candle drive-by shooting thrown in the mix.

Although the movie looks pretty spectacular in itself, the micro-site is what caught my eye. The background of the site is made up of scenes from the mountain with an artistic touch. The real beauty comes as you scroll down and are taken to the various areas on the site in one fluid movement. It would have been easy to make a mediocre micro-site hyping up the film, but Red Bull went all in and designed a fun user experience.

You win again Red Bull. Thanks for keeping it coming.

The cheesy headline was absolutely necessary here. Too easy.

Previews for Contagion, the infectious-disease spreading thriller film, have been all over lately. To help promote the movie's debut, Warner Brothers Canada created a billboard made up of live bacteria.

In order to make this happen, a team of microbiologists and immunologists inoculated two petri dishes with live bacteria. Less than a day later, this bacteria grew to spell out "contagion" within the glass encasing. The public was invited to watch this work of science unfold, and the first 50 people to arrive received movie passes and other swag.

This is an awesome idea and definitely brings the movie experience outdoors while providing some added anticipation. Taking things one step further, someone could break the case, spreading an infectious disease throughout the public. It's like you are living out the movie!

Just kidding. Don't do that. Eat your vitamin C and wash your hands people.

Thanks to the Brand Flakes For Breakfast crew for spotting this one.

Alternative rockers, The Flaming Lips, are about to record a 6 hour song. Yes, that is correct. 6 hours. To put that into perspective, that's almost twice as long as R. Kelly's "Trapped in the Closet" series and 2/3 the length of the entire Lord of the Rings trilogy.

The purpose of this monstrosity of audio is to raise money for both the Central Oklahoma Humane Society and the Academy of Contemporary Music at the University of Central Oklahoma. The catch is that fans can pay $100 to have their name put in to the lyrics of the song.

Gimmicks to raise money in the music world are everywhere these days. Don't get me wrong, I'm all about supporting good causes, but this just seems over the top to me.

On the plus side, they are sure to get a bunch of press to further their movement.

On the minus side, a 6 hour song?!?!? Is anyone really going to listen for 6 hours to try and find their name? It's not like you could have it on in the background. You would have to be listening intently to pull out yourself from the numerous mentions of Mike, Jessica, and Steven. What if your shout out comes in the fifth hour? You just wasted half a work day of your life. Congrats.

I'll donate for them to not make this.

This only advances the idea of "if you...

Our content crew is spending the day at the Social Media Masters conference in Atlanta, soaking in ideas and insights from several minds across the industry.

One of the sessions I was most looking forward to was about corporate blogging. I enjoy blogging, mainly because I'm a writer at heart, but also because I believe it is a powerful tool to spread your message.

This session was led by Mark Schaefer, a consultant, professor, and author with a deep knowledge of the blogosphere and how to implement blogging into your brand's marketing campaign.

Mark's session revolved around 10 reasons to blog and 10 reasons to make your blog not suck. Anti-suckology, as he says. Write that one down. Every company is different and these rules and reasons may not be implemented in the same manner for all. I would like to share these points from Mark and how we implement them into our BFG blogging strategy (and how I try to personally as well).

1) SEO benefits: Blogs increase your search presence. At BFG, our posts that include key words related to points of interest to our community helps this cause.

2) Differentiation (The holy grail of marketing). We use our blog to showcase our unique interactive work and points of view. It helps us differentiate from other agencies out there.

3) Infinite search life. A blog will last forever (if you keep it up). People searching for topics years from know in which we wrote about may be drawn in to our blog. It provides a lasting online presence for BFG.

4) Integrate sales strategy with other channels. We use our blog as...

MailChimp, the popular email platform is turning 10. As a thank you to their loyal fans over the past decade, they want to buy you a free coffee. This Saturday (August 20th), if you visit select coffee shops across the country while wearing a MailChimp t-shirt, you will be handed a free coffee.

Thanks to Geekend, not only am I a proud owner of a sweet MailChimp t-shirt, but also a cool monkey inspired beanie that captures the attention of all the ladies (not really, but you can imagine what it would be like if it did). Unfortunately, this promotion isn't going on at a coffee shop in my area, but I like the idea nonetheless.

This promotional idea spawned from a smaller local promotion that MailChimp takes part in. As the story goes, Ben Chestnut, the company's CEO, would buy people coffee at his local shop if he saw them wearing a MailChimp shirt. This evolved into an ongoing tab, and if any staff member sees a customer with a MailChimp t-shirt, they get a free coffee. Although a small way to say 'Thank You', this type of random outreach can go a long way. Just ask Gary Vee.

MailChimp is currently spreading the word of their birthday bash giveaway through promoted tweets.