Skip the obnoxious sales people. Avoid the risk of being caught "planning" by a friend or close family member at your local shopping mall.
Ocappi, a new online jewelry store, allows people to shop for and try on their dream engagement rings in the privacy of their own home, free of charge and hassle. Much like the Warby Parker business model, there is no obligation to purchase and free shipping both ways.
Their "One&Only Try-On Service" allows the consumer to add up to six replica rings (set with cubic zirconium stones) to their order and check out at no charge. The six replica rings will then be shipped directly to the consumer, allowing five days to try on and play dress up with. There is a pre-paid return label included in the package to send them back, at no cost. Discrete, convenient and free.
It will be interesting to see if Ocappi can successfully shift the typical jewelry shopping experience using this e-commerce model of no-hassle trial and convenience.
What more could a possible-bride-to-be ask for when making what could be one of the most important jewelry purchases of her life?