The BFG Spin on all things digital,

social, and creative - or otherwise blogworthy

Online Norms Applied To The Offline World

Posted by Sara Swiatlowski on June 16, 2011

Will you be my friend? Like. Become a fan. Write on a friend's wall. Post photos. Declare your relationship status. Follow someone.

All of these things are so normal to those of us who frequent Facebook or Twitter. Have you ever wondered what would happen if you went out on the street and did these same actions? You'd probably look like a crazy person. The proof is in this video. Warning: You'll probably LOL.

 
 
 
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Super Civic Quest: A Digital Scavenger Hunt

Posted by Sara Swiatlowski on June 10, 2011

Honda recently began a very ambitious campaign to promote the Honda Civic. It involves a digital scavenger hunt with many levels and the ultimate grand prize of a new Honda Civic.

The gimmick is that Cesar the Luchador, an apparent Mexican wrestler, has lost his Honda Civic and you have to help him to find it. The contest, found on their Facebook page, launched on June 1st with an initial set of clues and a lot of custom content. From what I've read, players will be faced with puzzles, QR codes, augmented reality, gigapixel photos, and much more.

It seems to me like a team sat in a room and brainstormed all the hip technologies out there, then combined them into one massive game. The problem that I have is, by the 4th clue, I was confused. I consider myself to be a web-savvy individual, so I'd hate to see how a less than savvy person navigates the game.

All in all I give them a thumbs up for their efforts in trying something different & I'll definitely follow along to see how the campaign turns out. I'm just worried that they have created something that is too complex for the average person.

Take a peek at the video that sets up the hunt:

 
 
 
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Infographic: Social Media According to Bob Ross

Posted by Sara Swiatlowski on May 30, 2011

You would be lying if you told me that you were never inspired to be a painter because of Bob Ross and his happy trees. The Joy of Painting was one of the original shows that I used to lose hours of my life watching. I can barely draw a stick figure but I totally know that my favorite paint brush is the fan brush. Props to the good people at Flowtown for creating this infographic.

 
 
 
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BFGi Uses Responsive Web Design For illy issimo

Posted by Sara Swiatlowski on May 24, 2011


We don't do a lot of self promotion here on the BFG blog but I'm so in love with the work that we did on the new site for illy issimo that I can't help myself. I've been working on this account since I started with BFG last year and it is great to see how it is growing from both a sales and digital perspective. The new site not only looks beautiful, because our design team is amazing, but it also was built using responsive web design. This means that no matter what you use to view the site, mobile or otherwise, it'll look great!

For a more technical explanation Amy Rumbarger, Senior Interactive Designer extraordinaire, had this to say:

"As a digital agency, BFGi is always on the lookout for new trends in web design. When the opportunity to redesign illy issimo’s website arose, we jumped at the chance to take on responsive web design, which was just starting to blow up on the web at the time.

Responsive web design—or, more technically, media queries—means using a series of grids, flexible images, and adaptive layouts to ensure that a website is optimized for every device’s resolution. With more and more people accessing the web via smartphones and tablets rather than desktops, designing with multiple formats in mind is becoming increasingly necessary.

This illy issimo redesign was, from its conception, designed this way. From the...

 
 
 
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Carlsberg Introduced ‘Copenhagen’ Beer For The Ladies

Posted by Sara Swiatlowski on May 20, 2011

When I'm out enjoying an adult beverage you'll often find me with something vodka based, or a glass of wine, but deep down I consider myself a beer drinker. When it comes to beer I like it dark, wheat, or unfiltered. It is because of this I'm almost offended by Carlsberg's venture into beer for women.

Having been to the brewery in Copenhagen, the new beer (also called Copenhagen though with a heart in the middle) seems like such a departure from their company heritage. From a business perspective women make up 25% of the beer drinking market, so I understand going after that, but there has to be a better way that doesn't feel so condescending. Personally, I just don't get it, in my mind beer is for everyone and there isn't a need for stylishly designed beer. Especially when the label features a heart.

 
 
 
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