We don't do a lot of self promotion here on the BFG blog but I'm so in love with the work that we did on the new site for illy issimo that I can't help myself. I've been working on this account since I started with BFG last year and it is great to see how it is growing from both a sales and digital perspective. The new site not only looks beautiful, because our design team is amazing, but it also was built using responsive web design. This means that no matter what you use to view the site, mobile or otherwise, it'll look great!
For a more technical explanation Amy Rumbarger, Senior Interactive Designer extraordinaire, had this to say:
"As a digital agency, BFGi is always on the lookout for new trends in web design. When the opportunity to redesign illy issimo’s website arose, we jumped at the chance to take on responsive web design, which was just starting to blow up on the web at the time.
Responsive web design—or, more technically, media queries—means using a series of grids, flexible images, and adaptive layouts to ensure that a website is optimized for every device’s resolution. With more and more people accessing the web via smartphones and tablets rather than desktops, designing with multiple formats in mind is becoming increasingly necessary.
This illy issimo redesign was, from its conception, designed this way. From the...