Popchips is currently running a campaign to serve under Ashton Kutcher as their VP of Pop Culture. To enter you'll need to submit a 90 second video that shows why you make the best candidate. All applications are featured on their Facebook Page where people can vote for their favorite. Videos are then narrowed down to the top 3 based on these votes. The finalist is chosen by Kutcher. The winner will get $50,000 and the opportunity to cover events for the company with Kutcher for a year.
I think it is a cute promotion and will certainly generate some buzz for Popchips. It is a good use of a notable celebrity endorsement and a fun way to engage with their consumers. As the, self appointed, Minster of Pop Culture on the BFG Content Team I'm still not sure what makes Ashton Kutcher the 'King' of Twitter but that's another story.