The BFG Spin on all things digital,

social, and creative - or otherwise blogworthy.

Popchips to ‘hire’ VP of Pop Culture

Posted by Sara Swiatlowski on February 23, 2011

Popchips is currently running a campaign to serve under Ashton Kutcher as their VP of Pop Culture. To enter you'll need to submit a 90 second video that shows why you make the best candidate. All applications are featured on their Facebook Page where people can vote for their favorite. Videos are then narrowed down to the top 3 based on these votes. The finalist is chosen by Kutcher. The winner will get $50,000 and the opportunity to cover events for the company with Kutcher for a year.

I think it is a cute promotion and will certainly generate some buzz for Popchips. It is a good use of a notable celebrity endorsement and a fun way to engage with their consumers. As the, self appointed, Minster of Pop Culture on the BFG Content Team I'm still not sure what makes Ashton Kutcher the 'King' of Twitter but that's another story.

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The Hectic Schedule of a Social Media Manager

Posted by Hal Thomas on February 23, 2011

When people ask me what I do for a living, I usually respond by saying I get paid to play on the Internet for much of the day. I defaulted to that explanation in response to the blank stares and confused nods I usually got when I told people I'm a Content Manager. At least now people ask, "So exactly how does that work?"

The truth is, although being a Content Manager is quite possibly one of the best jobs on the planet, it's actually a lot of hard work. You don't have the luxury of nights and weekends off. Essentially, you're always on call since social media never sleeps. That's why I got a kick out of this infographic from the Socialcast Blog. And while no day is ever really the same for a Content Manager, it does give you a window to our world.

social media manager infographic

For another glimpse into what it means to be a Content Manager, check out my previous post Inside the Mind of a Community Manager.

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