The idea of the swear jar is nothing new, but what if there was a way to apply the concept to the Interwebs in such a way that charities became the big winner?

That's exactly what the Charity Swear Box aims to do. Simply enter your Twitter username to discover how pretty or potty your mouth has been over the last 30 days. You'll be assessed a fee for each use of colorful language, after which you choose the charity you wish to benefit from your lapses in verbal judgement. Enter your payment info and you're done.

The site is in BETA and therefore the current roster of charities is limited. If you're a nonprofit, you should move quickly to get yourself listed. Because it's easy money, and swearing for charity is f-ing awesome.

Charity SWEAR BOX from Fueled on Vimeo.

Thanks, Sara!

Facebook always seems to be in the news for one reason or another. This time the buzz is thanks to a recently-launched startup called Ondango. The service lets businesses quickly set up Facebook stores in a few easy steps. More importantly, however, is the optimized user experience. Ondango's clean Facebook store design fits in with the look of the social network and Facebook stores powered by Ondango do not require that users accept an app request. Because of this, Ondango and the businesses implementing its technology do not have access to the consumer’s data.

This may be looked upon as a bad thing, as companies that have access to consumer data can more easily cross-market other products and services and follow-up with additional promotions. However, Ondango opted to forego the app request, and thus, the consumer data.

Why would a company looking to partner with businesses do such a thing when there are such significant perks involved? During beta testing Ondango found that 80% of Facebook shoppers dropped out of the purchase funnel upon confronting the app request screen.

The key learning here is the fact that consumers want to be able to trust brands. Whether you are a marketer looking to drive engagements, conversions or the like, be conscious that consumers want control over their information when interacting on social networks. If possible, marketers should also be transparent about how consumer data will be used if it is being collected.

Whether or not Ondango will bring Facebook commerce to the masses is yet to be known. However, pairing a platform that gives shoppers peace of mind with businesses offering coveted products and services has a seemingly promising outcome.