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Design By Committee Sucks

Posted by Hal Thomas on April 27, 2011

MTLB points us to this humorous video that is sadly representative of what it's sometimes like to work in the world of marketing (or so we've heard). It also makes me want to write and produce a show called "Agency Life" based on the trials, tribulations, and absurdities that come part and parcel with working in advertising. Think "Mad Men" meets "The Office" with a little "Office Space" mixed in.

Seriously, someone call me. Let's make this happen. But, I digress.

The truth is, design by committee almost always sucks. It's the same principle as too many witches spoiling the brew, too many cooks in the kitchen making a mess, too many chiefs ... I think you get the picture. The source escapes me, but someone much smarter than I once said design by committee most often results in something that is acceptable to everyone but excites no one.

Getting more than one opinion is a good thing, just beware of the law of diminishing returns.

 
 
 
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