According to tnooz:
Outraged at the city’s inclusion in the list, a group of residents, business groups and tourism bosses got together to see what they could do to retaliate … The [video] was produced using $40,000 worth of donations from 29 local sponsors including the city’s Grand Plaza Hotel, a helicopter company, the university, a hospital and, err, Krispy Kreme doughnuts.
The video has been view more than 1.6 million times since it was uploaded to YouTube on May 26, 2011, so I think it's safe to say they got the message out.
This is such a great idea and I would love to see it adapted for tourism and destination marketing. CVB's and tourism councils, may I have your attention? What song embodies your city and how could residents take to the streets to bring that song (and their city) to life?