Censorship has always been a hot topic. What is okay to say? What isn’t? And what about that all too familiar black box, blurred lips or middle finger? By the standards of some networks, you’d think primetime were more like Reading Rainbow while others have embraced the social acceptance of cursing and sexuality. Regardless of this change in thought, one entity remains shrouded in secrecy. But no longer!
It's a Cat on a Mission.
Meet Carlton, the new feline spokesperson for the vagina and all that is awesome (vaginal) about it. Launched only two weeks ago, Carlton’s PSA has racked up over 300,000 views on Youtube and has created some buzz on its content submission page where viewers are encouraged to submit videos of what they think is “vaginal.”
The brand behind the campaign, Summer's Eve, is not one without folly, having released an ad last summer in Women's Day that stunned consumers and the ad community with the idea that the first step to getting a raise is to be clean "down there." Enlisting the help of The Richards Group out of Dallas for damage control was a smart move, and even more proof that companies who make a misstep would do better to admit their mistake and rebound with a little humor to make light of the situation than try to sweep it under the rug.