Over the years, Facebook has made a number of changes to its interface. The latest update was announced last Thursday, March 7, and pertains to the News Feed, a stream of information that acts as a personalized newspaper. The new version aims to minimize clutter and focus on presenting the most relevant content possible to each user.
The updated News Feed structure is broken into specific topics, making it easier to dig deeper into certain kinds of content. Types of streams include music, games and “following,” where users can find updates from celebrities and brands in addition to their friends. The News Feed update will also standardize content across mobile devices, tablets and desktop screens, allowing for easy browsing at any moment.
The syncing of layouts across devices means that imagery will be equally prominent on desktop screens as well as mobile. According to Facebook, 50% of updates shared on the site contain imagery, showing the importance of this move. Facebook has also admitted that teens are becoming less interested in the platform and are turning to more mobile and visual-focused digital environments like Instagram. This update will help to address that trend and retain time spent on the site.
In terms of advertising, Facebook’s updated News Feeds will not affect paid placements, although the change does open opportunities for more dynamic, targeted and relevant units for the categorical feeds. Looking forward, Facebook’s “Paid Profile Personalization” patent shows that users may one day be able to pay a fee to remove promoted content, further proving that the quality of posts will always remain crucial for long-term success. <...