Facebook Studio, the Facebook-authored resource for marketers and page managers, doesn't seem to understand the difference between the most engaging and the most relevant media type. In the example above, Facebook Studio first asks you to copy edit a lengthy status update down to something more snack size. The copy shown is that which Facebook considers to be optimized.

"When Northtown's contemporary art museum was facing an image problem [sic] we challenged the complainers: Do you think you can [sic] a better job yourself? Facebook fan Keri Tsu could and did. Check out the amazing results."

The next task you're given is to pick the best visual element to accompany the post. Your choices are:

• Photograph of people waiting in line outside of the museum
• Photograph of Keri Tsu
• Video interview with Keri Tsu

According to Facebook, the correct answer is the photograph of Keri Tsu because "[p]hotos tend to get 120% more engagement vs. text only; video tends to get 100% more." Facebook would have you believe the correct answer is as simple as picking the visual element with best engagement rate. However, this answer is erroneous if the example is taken at face value; the photograph of Keri Tsu would not, as the status update suggests, communicate "the amazing results."

So Facebook Studio and I are going to have to agree to disagree on this one. In this case, a picture is not worth a thousand words. The goal of the post...

Coca-Cola recently unveiled Content 2020, their plan for "how the Coca-Cola Company will evolve its approach to the creative agenda on its key brands." There's a lot to digest in these two videos, but they're certain to make you think. Plus, the live sketch presentation approach is both well done and fun to watch.

[Disclosure: The Coca-Cola Company is a BFG client.]

Facebook announced this week that on March 30, all brand pages will be moved to the Timeline layout. While change is always good, some marketers are concerned about saying farewell to automated landing pages (which many businesses relied on for promotions to "like" the page) as well as the organization they've been used to since the last reformat. No change is without its shining beacons of advancement though, and the switch to Timeline is promising a lot of new ways for brands to interact with their fan base.

Enhanced Content

It's no secret that posts with photos receive more engagement. We live in the age of the image and a time when apps like Instagram can go from 0 to 10 million in a year. Brand pages are becoming more like scrapbooks and less like soapboxes for announcements thanks to Timeline's strong focus on highlighting a variety of content. Cover photos, improved photo album sharing, and the ability to "pin" featured posts to the top of the page are functionalities that are making this happen. Because of this shift, a sentence or a...

Greetings fellow digital buffs, it's the beginning of Social Media Week! For those of you unfamiliar with the event, this is a little bio from their website:

"Social Media Week's mission is to explore how local and regional societies, cultures, and economies are becoming more integrated & empowered through a global network of communication."

To kick off this week in social information, here is a breakdown of social media salaries in markets across the United States, including most commonly used job titles and social media job postings in major cities. Enjoy!

As for the rest of the information available this week, social media lovers can tune in live to Social Media Week presentations across the globe even if you aren't in any of the hosting cities. Enrich your mind and glean some superior knowledge from the masters of marketing in new media through their live webcast system. We'll be watching; will you?

[Infographic via Mashable from OnwardSearch]

If there’s one old adage that applies to social media engagement, it’s that “timing is everything.” Engagement is usually higher at certain times and identifying those times is relative to a slew of variables. When scheduling Tweets, do you often find yourself wondering if you've made it for the best time possible? Perhaps there is an easier way.

Buffer is an app that allows you to schedule posts for your social networks based on times that they have calculated as being your most engaging.

What is Buffer? from Joel Gascoigne on Vimeo.

Loading posts into Buffer is extremely easy, as the app has plug-ins for any browser. Once you've found an article or post that you’d like to share, you can let the app do the scheduling for you and send it to your Buffer feed, or you can choose to manually post it yourself. Regardless of how your posts get sent, Buffer keeps a running tab of analytics for each one. Basic (free) accounts are able to see how many clicks, retweets, and potential reach each post receives, while upgraded accounts get additional stats like @mentions and favorites.

Try it for yourself via their website, iPhone app, or Android app.

While scheduling content is convenient, it's important to remember that no substantial relationship can be built from automation. Content can certainly be enriched by...