When it comes to margaritas, I'm pretty picky. As in, don't-come-near-me-with-your-recipe picky. But, after viewing this video from Euro RSCG Chicago for Sauza Tequila, I might be willing to let go of the reigns for one hot (and I do mean hot) second.

Helllooooo, Mr. Fireman.

Alright, back to business. When it comes to tequila-loving women around the world, a few things can be assumed:

1. A love of hot men in uniform.

2. Kittens. Kittens make everything better.

3. A reason to party.

And what better reason than this highly shareable video enticing girls to get together and try the recipe.

While Club Content has been climbing through people's windows and snatching any and all emails containing the word "viral" up, it's obvious this video tutorial was meant to be... shared. You thought I was going to say viral, didn't you? We strive to communicate to our clients that content isn't created to be viral; it is created to be shared. And what gets shared? Great, not good, great content. There's a very easy way to determine what separates good from great content, and that way is through the kind of response generated. Does it excite you? Does it serve you any function? What would you gain from sharing it with friends? In this diagram from David Carr, you can easily see what path your content needs to follow to create the impression and response desired.

In a world where a thought is a Tweet and a conversation is a string of wall posts, it’s hard to imagine any other way of understanding information than visually. As a graphically obsessed individual, infographics have just always made sense to me. How often have you been in a meeting, a conversation, or educating yourself and thought how much a visual would help you better understand? For me and a world of designers, that thought bubble has popped up far too many times to not make a change in the way we learn. Words still have their meaning, but the image is what will bring the voice of that information into reality.

Visual.ly, a recently launched purveyor of infographics, detected this shift and sought a means to collect the golden age of data into a comprehensive library that not only enables designers to display their portfolios but for any digital passerby to delve into the visual sea of information.

From The Work We Do To Pay Taxes to Missions To Mars, as “the world's largest community for exploring, sharing, creating, and promoting data visualizations,” Visual.ly is at the forefront of the information wave of the future.