Relax, Chicken Little, the social media sky is not falling. Despite opinions to the contrary from a number of leading social media professionals, I'm here to tell you that the upcoming changes to Facebook Newsfeed will not mean less organic visibliity for brands in the Newsfeeds of people who like their pages. Here's why.

The changes to Facebook Newsfeed are all about improving both the user experience (i.e. less clutter, larger Newsfeed stories) and the user interface (i.e. navigation moving from the left side of the page to the top right). Beyond that, the only other change being made is that Facebook is giving its users new ways to isolate and view very specific items in their Newsfeeds: photos, music, and games. In fact, the only item absent from the new list is Top Stories, which (powered by the Facebook EdgeRank algorithm) is currently the default view for all Facebook users. My guess is that the Top Stories feed (and EdgeRank) is not going away; it's most likely been absorbed into the Newsfeed view (see image above), the top item in the new list of feeds and the one that will automatically reset every twenty-four hours as users' default Newsfeed view (as it does now).

Facebook users have had long options for isolating and viewing only certain items in their Newsfeed; the new design just makes those options a little easier to find, so most of this isn't really anything that new. And if past performance is any indicator of future behavior, all of the data points to...

When it comes to posting content for brands, it can be exhilarating to find just the right image that you know will spark engagement with your fans.

Beyond timeliness of messaging and knowing your audience, though, it’s absolutely essential to give credit where due when content doesn’t belong to the brand. So Delicious, a dairy-free food brand, dodged a bullet yesterday after posting a photo without consent from, or attribution to, artist Theron Humphrey.

So here’s what went down:

<...

What's the only thing that cinephiles and fashionistas like more than talking about The Oscars the day after at work? Talking about The Oscars on Facebook while watching The Oscars.

What were the most talked about films, fashions, faces and faux pas from the 2013 Oscars according to the Facebook maelstrom? Luckily, there's an infographic for that.

It's a finger on the cultural pulse of Facebook users, and it would be even more interesting to see this information compared and contrasted with similar information from other social networks such as Twitter, Google+, and Get Glue. Good stuff, although I'm rather disappointed that there was no mention of Jack Nicholson hitting on Jennifer Lawrence.

Yes, the content department had to get their fill of zombified-fun with The Walking Dead Facebook app Dead Yourself. Much like the rest of the world, we are beyond stoked to tune in to AMC Sunday night. Fortunately, AMC let us live out our dreams by becoming zombie versions of ourselves. Nice work on network for creating an app that focuses on sharing user-generated content to spread the good word about the return of the television show. If you have "dead yourself", tweet us your best ones @BFGcom. We'd love to see your undead face.

Zombified-Diva

Zombied-Man with Extraordinary Hair

Zombified-Atlantan Diva 

Zombied-Hippie Flower Child

And Your Favorite Zombie BFGer!

While reading the news, I caught eye of a heartwarming news story that had an interesting significance to me as an advertiser. It's something I've been waiting to be confirmed, but did not expect through a touching story like this. 

Cliff Boyson and his sister were separated as children in Chicago's foster care system for 65 years. They were recently reunited after the son of Boyson's landlord searched for his long lost sister on Facebook. 

"I went on Facebook and I typed in Boyson," Eddie told ABC News. "There were a whole bunch of pictures that showed up. One of them kind of looked like Clifford and I zoomed in on it and it started to really look like Clifford, [so] I showed it to my mom and dad."

Sentimental value aside, this is a very interesting story. Facebook has an age requirement of at least 13 years of age. Eddie, the heroic boy in this story, is about half the mandatory age. The article does state Eddie used his mom's profile to search, but still, how was it so easy for a 7 year old to just jump on and begin a successful search when he isn't technically allowed to have ever been on there? 

Stories like this prove that though one must be at least 13 years old to have a Facebook profile, this doesn't mean people younger aren't on there. They are engaging and fully aware of the platform and experience. We as...