Renault Netherlands recently launched a successful campaign aimed at building its Facebook presence. The nostalgic Facebook campaign surrounded the story of Grandma Hilda, an 80-year-old woman who decided to stop driving and give her Renault 4 away to someone who would enjoy it. Like any story, though, there was a problem — Hilda lost her keys.

Facebook fans were called to help find the keys by placing tags in an interactive 'hide and seek' app on the page. The user with the closest tag to the keys won a new Renault 4. Hilda sent participants video clues giving details of where the keys could be, helping to deliver an ongoing story and drive further engagement. 

Renault Netherlands has demonstrated how branded storytelling and nostalgia can create strong consumer interest. In four weeks the campaign received 10,293 unique tags and the fan base doubled, reaching 27,930 fans.

Moving forward, Renault should continue this story by launching campaigns that include Hilda and other members of her family. There is also opportunity to leverage the stories being created by the winner of Hilda's Renault. 

via DigitalBuzzBlog

Earlier this month, Facebook launched its App Center BETA, an effort designed to make it easier for users to find and install social apps. On the heels of that announcement, Napkin Labs has released four apps for Facebook Pages. The apps, designed to facilitate co-creation between brands and their fans, are described by Napkin Labs as follows:

Superfans (see video above) helps you "[f]ind your best fans… See who participates the most with your page, from Up-and-Comers and Fans of the Month to your All-time Best fans. Find and reward the fans who spread the word about your brand and love you most."

Photoboard let's you "[c]onnect with your fans—and attract new ones with great pictures. Ask fans to create something fun and visual about your brand. Get a glimpse into how fans interact with your products. Or collect design inspiration for your next ad campaign. It's fun, simple, and built for sharing on Facebook."

Brainstorm is "[t]he easiest way to collect ideas collaboratively with your community. Ask a question and let your fans share, like, and build on each other's ideas. Brainstorm lets your community get creative, attracts new fans, and lets you reward your best fans—a win-win for everyone."

And finally, Pipeline "is an open forum with your fans. Let fans share their...