Heineken recently created an interactive advertisement to coincide with the release of 'Skyfall,' the latest James Bond film. After connecting their Facebook accounts, participants are submerged into this personalized version of the secret agent's story. It begins with a man in search of a beer at a train station, who soon meets James Bond and Bond Girl Bérénice Marlohe. Marlohe then guides participants through a series of tasks with the goal of cracking a code to open a locked case. 

The entertaining, interactive video has hints of humor and nods to past James Bond films, making it an interesting execution for fans of various degrees. The experience is also easily shareable to Facebook and Twitter. Most importantly, the user challenge is intuitive and easy to fulfill. This is key, as many fans who engage with the ad don't necessarily want to read lengthy instructions on how to do so. 

As fans of James Bond movies continue to struggle with this particular product placement, it will be interesting to find out how immersive stories like this will impact their perceptions moving forward. 

via EntertainmentWise

Today on WSAV Tech Tuesday, we talk about Get Glue, a social media network that lets you check-in to your favorite TV shows, movies, books, and music. Think of it like foursquare for entertainment.

Checking in on Get Glue allows you to:

Get Glue has free mobile apps for iPhone, Android, and Blackberry.

Filmmaker Casey Neistat would have us believe that he's taken a page straight from the Steve Miller playbook with his latest project for Nike. As the newly spun yarn goes, Nike gave Neistat an undisclosed pile of cash to make a film about the Nike+ Fuelband. Instead, [ahem!] Neistat spent the money taking his friends on a round-the-world adventure. Says TNW,

In a voyage that included France, Kenya, Egypt and numerous other countries, Neistat and Joseph are pictured doing everything from riding bikes to cliff diving. While it may not have been what Nike had in mind (or was it?), the YouTube video has the potential to be one of those viral greats that come along far too infrequently.

Now the obvious question – Did Nike know what they were getting into before they gave Neistat the cash? It’s possible. But the end result is fantastic nevertheless.

Agreed. The video is great. Round The World in 10 Days is an adventure most people would love to have, so the premise alone is likely to strike common chord and get a ton of video views.

The setup is pretty clever, too—that Neistat took a pile of cash from the man, said eff you and took his friends on a trip around the world. However, the result is exactly what Nike had in mind, otherwise we wouldn't be seeing this video and Neistat would be...

Looking for something new to adorn the walls of your creative space? Do you like cars? Do you like movies? Do you like cars and movies? Enough with the questions already!

If the answer to any of the above questions is yes, then check out MovieCarPosters.com. The site offers illustrated posters spotlighting some of the most iconic rides in the history of film, and at $10 a pop, they're a steal!

Thanks, Troy!