Today on WSAV's Tech Tuesday, we talk about INRFOOD, a new app that aims to become the Consumer Reports of food.

Because there's so much information and misinformation out there about diet—and what's good/bad often depends on who you listen to—INRFOOD focuses on the ingredients in our foods rather than calorie counts or marketing jargon. They've worked with a team of nutritionists and dietitians to create three color-coded labels for ingredients: green ingredients are safe, yellow ingredients should only be consumed in moderation, and red ingredients should be avoided.

Simply launch the app from your smartphone and enter the food you wish to lookup. Alternately, you can use the app to scan the UPC code of prepackaged products. The app will bring up a color-coded list of the ingredients and you can make a more informed decision about the food you're buying.

Tap on the ingredient and the app will take you to more information about the ingredient's origin, uses, health effects, etc.

When you first launch the app, you'll be asked if you have any dietary restrictions. These can be medical restrictions or lifestyle choices, such as if you are vegetarian or vegan.

The app is free to use for 30 days. After 30 days, you'll be prompted for a one-time $2.99 fee if want to continue to use the app. (INRFOOD is committed to remaining neutral, so...

I love the execution and idea behind this whole campaign – creatively solving a problem with humor and logic.

Help Remedies, a quirky drug company, teamed up with DKMS, the world largest bone marrow donor center, to package bandages with bone marrow registration kits. The idea makes registering, not a chore, but part of something you already do – fixing your boo boos.

Help Remedies is known for it’s simplistic packaging and bizarre videos, so this video plays a perfectly offbeat supplement to the brand’s identity and the cause. Without sounding overly preachy, the video thanks sharp objects for initiating the registration process.

You can purchase these bandages on their website helpinneedhelp.com or on Fab.com.

With the holidays just ended and the 2012 now here; health is top of mind for the majority of us. Well, Healthline Networks just released their findings for the top health-related searches for 2011 and the results are surprising.

Interestingly enough, they found that private issues (sexually transmitted diseases and mental health conditions) are more often searched via mobile devices and more serious conditions (diabetes and cancer) are still searched using desktops/laptops.

Could people be more comfortable using their private mobile device vs. a shared or company computer to research private health issues? Makes sense.

Below are the listed Top 5 Mobile and Web Search queries they found for 2011:

Web Search:

Mobile Search:

The report also found people were five times more likely to search for diseases than symptoms. The most desktop and laptop health searches occur on Monday; while most mobile health searches are made on Wednesday. The least health searches take place on Saturday, naturally.

With the ongoing shift in consumer behavior and technology, it’s always interesting to see where people turn to for important information. What device will consumers use most often to research health...