McLaren is taking a different approach in promoting their latest P1 Aero concept car. They are introducing it to consumers through an augmented reality mobile application (available for iPhone and Android devices) named McLaren P1. So what makes this a "printeractive" excecution? Well, consumers are driven to the British car maker's Facebook page in order to print a drawing of this car. When the user's mobile device or tablet is focused on this print out with the application open, a blood orange colored P1 appears on screen. Users are then able to get a 360 view of the car by moving their phone around. To boast this car's features, the app even allows users to increase the speed of the aero trails to see for themselves how this car is "the most aerodynamically efficient road car ever imagined." Perfectly timed, this application was launched simulatenously with this car's reveal at the Paris Motor Show.

Providing this augmented reality experience is a more personal and exciting way of introducing a car. Much like an auto show, this exciting "printeractive" experience is buzzworthy. Why take a picture of the car when you can get a full 360 view of it using this application? It also allows users to see the car's features in action, which does not always happen at a motor show. Try it for yourself, especially if you're looking to buy. 

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Heineken recently created an interactive advertisement to coincide with the release of 'Skyfall,' the latest James Bond film. After connecting their Facebook accounts, participants are submerged into this personalized version of the secret agent's story. It begins with a man in search of a beer at a train station, who soon meets James Bond and Bond Girl Bérénice Marlohe. Marlohe then guides participants through a series of tasks with the goal of cracking a code to open a locked case. 

The entertaining, interactive video has hints of humor and nods to past James Bond films, making it an interesting execution for fans of various degrees. The experience is also easily shareable to Facebook and Twitter. Most importantly, the user challenge is intuitive and easy to fulfill. This is key, as many fans who engage with the ad don't necessarily want to read lengthy instructions on how to do so. 

As fans of James Bond movies continue to struggle with this particular product placement, it will be interesting to find out how immersive stories like this will impact their perceptions moving forward. 

via EntertainmentWise

Who wouldn't want to be seen as an arbiter of sophistication and class?

Enter "The Society of Good Taste," an interactive Facebook app by notably discerning Dijon mustard brand Grey Poupon. So discerning, in fact, that the app uses a murky algorithm to judge your Facebook interests, activities, and scholarly pursuits; ultimately, to decide whether you're cultured enough to be a fan. Watch as a well-heeled group scores your profile to see if you'll "fit in." Though I was praised for my "excellent grammar," I was warned that a ranking in the 64th percentile of sophistication had just made the cut. But what, exactly, is the threshold of sophistication? Was the inclusion of Milo & Otis in my Favorite Films list not highbrow enough to merit the 70th percentile?

Worth noting: if at first you're not accepted into Grey Poupon's Society of Good Taste, admission is granted on the second try. Additionally, if you're denied on the first go-round, the app encourages you to pick up some more cultured pursuits: namely, reading Great Expectations, watching Masterpiece Theatre, and listening to Mozart on Pandora. If you've managed to get through the gate, you're immediately rewarded in the form of an eco-friendly - excuse me, “Eco-Curean” - tote bag emblazoned "Prosecco, not Plastic," with further sweepstakes incentives offered to Society members in upcoming months.

If you grew up in the 1980s or 90s, you're likely at least somewhat familiar with the upscale nature of the mustard brand. This particular campaign is an interesting way to reinforce brand perception - even if you can find the fancy mustard right alongside the average-Joe yellow bottles. Grey Poupon'...

Since Facebook added the cover photo feature, creative minds have used this as a way to further personalize their profile. Johnnie Walker has taken this as a way to not only showcase brand's heritage but further integrate their official content. The "world's greatest whisky house" turned their cover photo into a live Instagram feed. The brand is allowing three influential Instagrammers to take over its official Instagram account weeks at a time. Their photos will be automatically fed through an app directly from the brand's Instagram account to it's Facebook cover photo. Simply refresh the Johnnie Walker Facebook page and new content will appear on the cover photo imagery.

Consider this a behind-the-scenes style look at the brand's heritage for their fans from storytellers. Brands who allow outside influencers to produce their official content are doing it right. This allows the brand to come to life more genuinely from an outside perspective. It will be interesting to see other ways brands make use of the cover photo as these continue to go more interactive.

To promote their latest movie, "Resident Evil: Retribution", Sony Pictures has released the "Street Invasion" interactive game. By simply providing a valid street address, users are given the opportunity to fight off undead invaders in their own neighborhood.

The mapping technology leveraged for this online game provides users with a personal and almost "too-close-to-home" game experience. Movie tie-in games have been a great opportunity for franchises to engage current fans, and gain some new (myself included).

So if you have any down time this holiday weekend, take some time to save your own neighborhood from zombies. Cheers!