McLaren is taking a different approach in promoting their latest P1 Aero concept car. They are introducing it to consumers through an augmented reality mobile application (available for iPhone and Android devices) named McLaren P1. So what makes this a "printeractive" excecution? Well, consumers are driven to the British car maker's Facebook page in order to print a drawing of this car. When the user's mobile device or tablet is focused on this print out with the application open, a blood orange colored P1 appears on screen. Users are then able to get a 360 view of the car by moving their phone around. To boast this car's features, the app even allows users to increase the speed of the aero trails to see for themselves how this car is "the most aerodynamically efficient road car ever imagined." Perfectly timed, this application was launched simulatenously with this car's reveal at the Paris Motor Show.
Providing this augmented reality experience is a more personal and exciting way of introducing a car. Much like an auto show, this exciting "printeractive" experience is buzzworthy. Why take a picture of the car when you can get a full 360 view of it using this application? It also allows users to see the car's features in action, which does not always happen at a motor show. Try it for yourself, especially if you're looking to buy.