There's one job in the world that everyone can agree is the hardest - being a mom. Proctor & Gamble, purveyors of pretty much everything and sponsors of the 2012 London Summer Olympics, sought to honor the women around the world who dedicate their lives to fostering champions in the short film below.
Obviously this spot is geared towards the mothers of athletes, but it wouldn't be a stretch to say that these kinds of moments ring true for any mother regardless of race, income, or location. The feel-goody nature of the ad almost seems like a bygone practice with the burgeoning scene of brands switching to brash, snarky content. It may not elicit the laughs that we're used to seeing from companies these days, but for such a large conglomerate who is present in almost every product involved in daily life, the emotional route is still the high road.