Pinterest is a network that has grown very quickly in popularity over the past year. Because of this growth, brands have naturally joined the network in order to reach their target and distribute content. One current implication of managing a brand on Pinterest is you can only see basic information such as followers and following, without any real analytical insights. Well, now there is solution. Currently in beta, Pinerly is a tool that lets you track views and clickthroughs on pins you create.
First start by creating a campaign on Pinerly. The interface mirrors that of Pinterest. Here you provide the image, description, and tags. Pinerly also has an editing feature with effects and Instagram-like filters. Once your content (photo) is posted, it will automatically be sent to Pinterest as a pin. From here you will be able to begin tracking analytics.
Once a pin is published to Pinerly, you may track performance via an analytics dashboard. The dashboard shows you weekly and monthly stats around your Pinterest content. Specific to each pin, you can view various metrics such as clicks, likes, pins, and total reach.
The ability to now track Pinterest content via analytics will allow us to manage pages similarly to the way we have with Facebook Insights. Services like Pinerly make it easier for community managers and brands to better understand the content and ways to effectively reach their audience on social platforms. This creates a better experience for all. Hopefully in the near future, Pinterest will provide analytics and insights software for...