With the holidays just ended and the 2012 now here; health is top of mind for the majority of us. Well, Healthline Networks just released their findings for the top health-related searches for 2011 and the results are surprising.
Interestingly enough, they found that private issues (sexually transmitted diseases and mental health conditions) are more often searched via mobile devices and more serious conditions (diabetes and cancer) are still searched using desktops/laptops.
Could people be more comfortable using their private mobile device vs. a shared or company computer to research private health issues? Makes sense.
Below are the listed Top 5 Mobile and Web Search queries they found for 2011:
The report also found people were five times more likely to search for diseases than symptoms. The most desktop and laptop health searches occur on Monday; while most mobile health searches are made on Wednesday. The least health searches take place on Saturday, naturally.
With the ongoing shift in consumer behavior and technology, it’s always interesting to see where people turn to for important information. What device will consumers use most often to research health...