With the holidays just ended and the 2012 now here; health is top of mind for the majority of us. Well, Healthline Networks just released their findings for the top health-related searches for 2011 and the results are surprising.

Interestingly enough, they found that private issues (sexually transmitted diseases and mental health conditions) are more often searched via mobile devices and more serious conditions (diabetes and cancer) are still searched using desktops/laptops.

Could people be more comfortable using their private mobile device vs. a shared or company computer to research private health issues? Makes sense.

Below are the listed Top 5 Mobile and Web Search queries they found for 2011:

Web Search:

Mobile Search:

The report also found people were five times more likely to search for diseases than symptoms. The most desktop and laptop health searches occur on Monday; while most mobile health searches are made on Wednesday. The least health searches take place on Saturday, naturally.

With the ongoing shift in consumer behavior and technology, it’s always interesting to see where people turn to for important information. What device will consumers use most often to research health...

On Friday, the BFGi Content crew had the opportunity to attend the Social Media Masters conference in Atlanta. Speakers discussed topics across the board, from Brand Resilience & Risk Management to a Master Class on Corporate Blogging. The presentation I was looking most forward to was the least sexy, but something every agency and brand finds challenging: Making Sense of Measurement. (This will not be a math lesson, I promise.)

We all understand the vocabulary: Uniques, Followers, Likes, engagement, click-thru's, quantitative/qualitative results, and the list goes on. But when it comes to reporting and setting benchmarks, what do all of these terms actually mean? Why are they important? How do they factor in relation to our overall goals and job to be done?

These were a few of the questions answered during Candace Kemp McCafferty's final presentation of the day at #SMM2011. Candace began the presentation by explaining the importance of tailoring measurements to your business objectives. If the goal is to simply increase awareness, quantitative results will be your bread and butter. (Followers, mentions, etc.)

Below is a list of business objectives and the relevant measurements/analytics to include: (not limited to)

1)   Increase Business Awareness

2)   Enhance Customer Experience

3)   Reputation...