SocialGift is a new platform that lets users chip in to purchase gifts from an online catalog of products and services. The way it works is simple. A user starts a new SocialGift "event" and invites others to participate in purchasing the item via Facebook, Twitter or e-mail. When the total cost of the gift is met it is shipped to the recipient.

This is a really neat service for a few reasons. The platform is social to the core, allowing users to see who has contributed and to post questions or comments to others. Participants can also vote for which gifts to give and unique gift baskets can be created if a group doesn't come to a consensus. "Karma" points make sure that givers keep giving by rewarding them for starting new SocialGift events, contributing to an event or inviting someone who contributes. Once a certain amount of Karma points is reached, users can indulge themselves for a change. And of course, the service is great because it lets people give presents for less than the total cost of the item.

It will be interesting to watch this service as we creep closer to the holiday season.