While they may seem like nothing but a nuisance, unexpected events that interrput live TV coverage can actually be an opportunity for advertisers. This year's Super Bowl football game is the perfect example. 

When the power went out in the New Orleans arena, audience members and advertisers alike flocked to the Web to take advantage. Brands like Walgreens, Oreo, Tide and Audi all sent tweets related to the technical difficulty and gained some good PR — and possibly, sales — in doing so. 

Turning to an always-on, mobile-optimized platform like Twitter to make updates while a scheduled event is interrupted is the best way for brands to connect with a captive audience, whether at home, at a sports bar or in the stadium. Viewers were left with little to do besides check their social networks via mobile and chat about the mishap, which opens the door for these types of memorable exchanges. 

Looking forward, marketers should prepare for any amount of down time during live events that align well with a brand's audience. This includes set changes during concerts or commercial breaks during sports events.

Being prepared means first letting fans know the brand is ready to chat by promoting tweets or Facebook posts on mobile platforms. This lets brands attract audience eyeballs through online clutter. Keep...

With the Olympics in full swing, this week's Tech Tuesday with WSAV focuses on ways to experience all things London 2012 on the go. The most notable app out there for fans of the Olympics is the NBC "Live Extra" app. It allows users to watch all of the Olympics events live as they're happening via tablet or mobile phone.

NBC may have come under fire for the way they've edited TV content but this is one way viewers can experience everything they want to see. For super fans of a particular sport, this has some definite relevance. No more missing any events.

Get the full story and video after the jump.

There's one job in the world that everyone can agree is the hardest - being a mom. Proctor & Gamble, purveyors of pretty much everything and sponsors of the 2012 London Summer Olympics, sought to honor the women around the world who dedicate their lives to fostering champions in the short film below.

Obviously this spot is geared towards the mothers of athletes, but it wouldn't be a stretch to say that these kinds of moments ring true for any mother regardless of race, income, or location. The feel-goody nature of the ad almost seems like a bygone practice with the burgeoning scene of brands switching to brash, snarky content. It may not elicit the laughs that we're used to seeing from companies these days, but for such a large conglomerate who is present in almost every product involved in daily life, the emotional route is still the high road.