If there’s one old adage that applies to social media engagement, it’s that “timing is everything.” Engagement is usually higher at certain times and identifying those times is relative to a slew of variables. When scheduling Tweets, do you often find yourself wondering if you've made it for the best time possible? Perhaps there is an easier way.
Buffer is an app that allows you to schedule posts for your social networks based on times that they have calculated as being your most engaging.
What is Buffer? from Joel Gascoigne on Vimeo.
Loading posts into Buffer is extremely easy, as the app has plug-ins for any browser. Once you've found an article or post that you’d like to share, you can let the app do the scheduling for you and send it to your Buffer feed, or you can choose to manually post it yourself. Regardless of how your posts get sent, Buffer keeps a running tab of analytics for each one. Basic (free) accounts are able to see how many clicks, retweets, and potential reach each post receives, while upgraded accounts get additional stats like @mentions and favorites.
Try it for yourself via their website, iPhone app, or Android app.
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