The BFG Spin on all things digital,

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Results for: Television

Carrie Underwood’s Grammys Win: Projection Fashion

Posted by Brian Brunskill on February 11, 2013

Whether or not you watched the Grammy Awards last night, you probably heard some of the highlights today. Despite the CBS "wardrobe advisory", these awards proved to be not only the biggest night in music, but still one of the biggest nights in fashion.

Exposed legs and towering heels aside, one artist took her choice of wardrode to the next level. Carrie Underwood, not one known to be cutting edge, appeared on stage singing an acoustic version of her title track "Blown Away" in a boring silver oversized prom dress. Carrying viewer's attention with her strong vocal ability alone, Underwood continued into her latest single "Two Black Cadillacs" simultaneously as her dress began to mysteriously light up and illuminate colors.

Suddenly, it became apparent this was not only a dress, but a giant projection screen. This conservative, basic gown suddenly transformed into a technicolor light spectacle. Within seconds, a simple garment became a digitally connected and living part of her performance's overall creative direction. Towards the end of the performance it even shed a cocoon of butterflies onto the screen behind her, directly playing into the perfomance set. The dress even proved itself to be GIF'able, whether this was intended or not. (Welcome to Tumblr, Carrie!)

Black Eyed Peas aside, it's refreshing to see other artists take risks and advantage of cutting-edge technology in their performance's creative direction. The growing relationship between technology and fashion will surely be interesting to follow in the years to come. 

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Greetings from the Zombified-Content Department

Posted by Kristina DeVega on February 08, 2013

Yes, the content department had to get their fill of zombified-fun with The Walking Dead Facebook app Dead Yourself. Much like the rest of the world, we are beyond stoked to tune in to AMC Sunday night. Fortunately, AMC let us live out our dreams by becoming zombie versions of ourselves. Nice work on network for creating an app that focuses on sharing user-generated content to spread the good word about the return of the television show. If you have "dead yourself", tweet us your best ones @BFGcom. We'd love to see your undead face.

Zombified-Diva

 

Zombied-Man with Extraordinary Hair

 

Zombified-Atlantan Diva 

 

Zombied-Hippie Flower Child

 

And Your Favorite Zombie BFGer!

 

 
 
 
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Samsung Galaxy Note II: The Latest Awards Show Envelope

Posted by Brian Brunskill on November 19, 2012

If you watched the American Music Awards last night, you may have noticed something a bit different with the way awards were presented. In lieu of envelopes and notecards, presenters pulled up the Samsung Galaxy Note II with the winner's name displayed on the vibrant, super sized screen. This paperless approach to a product integration was clever, but could have been better executed.

After seeing the phone pulled out three times during the show, I became aware of its appearance. However, this integration could have been better executed for the device's sake. Unique features this phone has over its competitors would have been interesting to see brought to life, while the brand had my attention as a viewer. For example, the Near Field Communication technology that is built-in would have been interesting to see demonstrated. There could have also been an interesting activation using the S-Pen engaging with device.

Regardless, this was a successful execution by Samsung in driving awareness for the handset. I'm sure the Galaxy Note II will sell just fine in the holiday season, but I was hoping it could show a little more of what it's made of while my attention was captured during the awards.

*Image via Phonearena.com 

 
 
 
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500 Channels and Nothing’s On That You Don’t Want to Watch.

Posted by Emily Grim on October 18, 2012

Digital Atlanta

October 8-12 brought the third incarnation of Digital Atlanta, a weeklong event targeting topics in social & digital media marketing.  Attracted by the awesomely affordable registration fee (free, in my case, as I signed up early; $25 for later birds) and impressive lineup of sessions, I joined a healthy number of my greater-Atlanta-based digital media associates in talking all things digital over all types of platforms.

Early in a panel-led discussion on "How Content is Evolving Digital Media," a question was posed to the audience regarding how many in the room did not hold a cable television subscription. Hands rapidly shot up -- a testament to the sea change in traditional media consumption that has left some cable executives a little hot under the collar.

What does this say about consumer behavior? According to a recent Nielsen study, 53% of people between the ages of 18 and 49 choose to view their video content online as opposed to traditional TV. The implication here is that digital media, particularly in regard to television, is transitioning into a highly personalized, choice-driven market.

Thanks to the advent of DVRs; multi-purpose gaming devices; and, of course, the Internet, consumers are more discerning than ever when it comes to when, how, and where they get their content fix. For the majority...

 
 
 
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You’re Gonna Get Some Walk-Ons

Posted by Kristina DeVega on October 07, 2012

Arrested Development has built itself a cult following that rivals Buffy The Vampire Slayer's fandom (or any of Joss Whedon's shows for that matter). The show was cancelled in 2006, but it will never be forgotten by its dedicated fans. With the help of the internet, the show lives on through clever references, photos, costumes, art work, and gifs posted all over social media. Also, it helps that the adorableness of Michael Cera will forever be held dear to hipster girls everywhere.

After six years, the television show is back for a fourth season exclusively available on Netflix. What's even cooler is that they're giving back to their fans by holding a contest to win a walk-on role for the upcoming season. The You're Gonna Get Some Walk-On's contest asks fans to submit original content that is unique and relevant to the show. Fans can enter by submitting their entries on social media using the hashtag #BluthWalkOn.

It's a fantastic idea to get fans ready for the show's return and find new fans in the process. When you have people already creating content, why not acknowledge them and reward them? That's exactly what Arrested Development is doing and fans deserve the recognition. It's been almost a decade since the last season, but their presence online is still strong. With the contest announced last week,  there are already numerous entries on Twitter, Tumblr, and Instagram.

 

 
 
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