Brand Flakes points to this fun video produced by the city of Grand Rapids, Michigan. It seems the city took it personally when they landed at Number 10 on Newsweek's list of America's Dying Cities.

According to tnooz:
Outraged at the city’s inclusion in the list, a group of residents, business groups and tourism bosses got together to see what they could do to retaliate … The [video] was produced using $40,000 worth of donations from 29 local sponsors including the city’s Grand Plaza Hotel, a helicopter company, the university, a hospital and, err, Krispy Kreme doughnuts.

The video has been view more than 1.6 million times since it was uploaded to YouTube on May 26, 2011, so I think it's safe to say they got the message out.

This is such a great idea and I would love to see it adapted for tourism and destination marketing. CVB's and tourism councils, may I have your attention? What song embodies your city and how could residents take to the streets to bring that song (and their city) to life?