Starting tomorrow, October 8, Ellie Goulding will be hosting the "world's first" digital album signing on Google Hangouts to promote her upcoming album Halcyon. The English singer-songwriter is promoting the online event on her Google+ fan page, where fans can access everything they need to participate.
By clicking through to the official website, elliegoulding.com, fans can pre-order the album and purchase merchandise like posters, 7" vinyl records and exclusive photos. Various digital content like tweets, photos and video can also be accessed, giving visitors a range of ways to participate with the musician's brand.
To be eligible to attend the digital album signing event, participants must complete a form powered by Google Docs. The questionnaire asks for contact information, screens the questions you would pose to Ellie if selected, and ensures that participants meet technological requirements and have pre-ordered the album.
During the event, the selected fans will be able to ask Ellie their questions and receive a signature on their digital album. This experience will likely leave a larger impact than in-person album signing events, where fans must wait in long lines to exchange a few words with their idols. In this scenario, the opportunity to chat in real time is where fans will see the most value.